ABS-CBN shows gain an international following
|by Napoleon Quintos | March 19, 2010 8:44 AM | |
More than reaching out to Filipinos around the world with The Filipino Channel (TFC), ABS-CBN has also reached new frontiers as Kapamilya teleseryes earn a huge following even among non-Filipino viewers. In a press conference, ABS-CBN International Sales and Distribution Head Reena De Guzman Garingan talked about the growing demand from foreign television networks for acquisition and broadcast of Kapamilya teleseryes. This 2010, ABS-CBN dramas Dahil May Isang Ikaw, Tayong Dalawa, and Lobo are expected be aired in several countries in Asia and Africa.
Dahil May Isang Ikaw, with the English title Destined Hearts, will soon air in Malaysia and other countries in Asia. The teleserye stars Jericho Rosales and Kristine Hermosa who were first seen in the teleserye Pangako Sa ‘Yo, which in the past ten years has remained and continues to make it big in numerous countries. Recently, Pangako Sa ‘Yo aired on China’s national television and rated second over all local and foreign programs airing in the country. The teleserye even hit the Top 30 list in China’s national weekly rankings, covering over 2,000 channels and capturing 1.3 billion viewers. Pangako Sa ‘Yo (with the English title The Promise) was also previously aired successfully in Malaysia, Singapore, Indonesia, Cambodia, and Africa. Non-Filipino viewers from these countries became instant fans of Jericho and Kristine.
Tayong Dalawa will also soon air in Malaysia, Brunei, and Kenya, with the English title The Two Of Us and will be dubbed in local languages. Tayong Dalawa was top-billed by the hot love team of Kim Chiu and Gerald Anderson. Their first teleserye, Sana Maulit Muli, was also dubbed in Mandarin and shown in Taiwan with the English title Chances.
Lobo, which starred Piolo Pascual and Angel Locsin, is currently aired in Brunei and will be released in Indo-China, Asia, Europe, and Africa this year. Lobo has earned international recognition, named Best Telenovela at the 30th BANFF World Television Festival in Toronto, while Angel bagged a Best Actress nomination from the Internation Emmy Awards. Lobo was released internationally as She-Wolf: The Last Sentinel.
Reena explained what makes ABS-CBN teleseryes a big hit among non-Filipino viewers. “In business conferences abroad, I always tell foreign clients [that the] Philippines was under Spanish rule for 300 years. From them we got our religion, Christianity, which had become the basis of our lives. This makes us unique from the rest of Asia. Kung sa ibang foreign dramas makikita niyo na ang laging tema e adult, tipong nagkapalit ng asawa, nagtaksil. Sa atin our dramas are more family-oriented and may values. Maraming countries kasi ang nakalimot na doon so through our programs naibabalik nila ‘yun.”
Also making it big abroad are other Kapamilya teleseryes Sana’y Wala Nang Wakas, Maging Sino Ka Man, It Might Be You, Iisa Pa Lamang, Ikaw Ang Lahat Sa Akin, Gulong Ng Palad, Prinsesa ng Banyera, Sa Piling Mo, and Kay Tagal Kang Hinintay which was dubbed in French to cater to French-speaking regions in Europe and Asia. Over the past 15 years, around 30 ABS-CBN dramas have been dubbed and aired in 15 countries in Asia, five in Europe, and in Africa. These series were dubbed for 12 French-speaking countries, 15 English-speaking countries, and five Portuguese-speaking countries.