ABS-CBN Primetime rules on Philippine TV
|by ABS-CBN Corp. Comm. | April 08, 2011 8:16 AM | |
ABS-CBN Corporation, the country’s largest multimedia conglomerate, remains the undisputed leader on national primetime TV ratings in March (6PM-12MN) where it hit an average audience share of 42%, 12 points higher than rival network GMA 7's 30%.
The Kapamila network's teleseryes' compelling storytelling and content continue to grip viewers nationwide and get the highest TV ratings on primetime, when most of the Filipino viewers watch TV and which advertisers spend most for their commercial placements.
Kantar Media/TNS, the trusted global market research group that offers audience research measurement systems in 32 countries, reported that ABS-CBN got nine out of the top 10 most-watched programs last month with "Mara Clara" topping the list with 35.9% despite the new primetime offering of its rival station "Captain Barbell" that registered only a national TV ratings of 20.7%.
The eight other ABS-CBN programs that made it to the top 10 were "Mutya," (34.4%), "Minsan Lang Kita Iibigin” (33.1%), “Pilipinas Got Talent” (30.1%), “Maalaala Mo Kaya” (27.8%), "TV Patrol" (27.3%), “Rated K” (25.2%), “Imortal” (23.9%) and “Goin Bulilit” (22.1%).
ABS-CBN's primetime teleseryes likewise continue to beat GMA Network in Mega Manila, the erstwhile stronghold of the Kapuso network. “Mara Clara” (29.1%) continues to pound rival show “I Heart You Pare” (21.4%) while “Mutya” (25.7%) and “Minsan Lang Kita Iibigin” (24.9%) remains dominant on their time slots and beat “Captain Barbell” (24.2%) and “Dwarfina” (23%) respectively.
“Mara Clara” (31.1%), “Minsan Lang Kita Iibigin” (26.2%) and “Mutya” (26.1%) are also the top three most watched programs in Metro Manila beating all other GMA offerings on all time blocks.
Its AM radio station DZMM performed strongly in the Nielsen Mega Manila RAM for January 2011. DZMM obtained an audience share of 32.9 percent, easily eclipsing combined audience share of GMA Network's DZBB (16.4%) and Manila Broadcasting Corporation's DZRH (14%) for the same month.
Overall, ABS-CBN's audience share for the first quarter reached 36% vs GMA’s 35%.
From January 1 to March 31, ABS-CBN managed to get all slots in the top ten most watched programs for the first three months of 2011 with “Mara Clara” still leading the pack with an average nationwide rating of 33.7% followed by “Mutya” (33.2%), “Minsan Lang Kita Iibigin” (33.1%), “Pilipinas Got Talent” (29.7), “Noah” (28%), “TV Patrol” (27.1%), “Imortal” (25.5%), “Maalaala Mo Kaya” (24.4%), “Imortal” (25.5%), “Rated K” (23.4%), “Wansapanataym” (21.8%), and “Goin Bulilit” (21.5%).
Kantar Media started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, the Visayas and Mindanao.
Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.
ABS-CBN generated net income of P2.9 billion for the first nine months of 2010, as it sustained into the third quarter the strong growth momentum in regular advertising revenues in the first semester. This profit level is more than double the net income of P1.3 billion in the first nine months of 2009.