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Almost half of Filipino professionals use Generative AI: survey

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Lady Vicencio

ABS-CBN News

<p>MANILA -- The Philippines is ahead in adopting Generative AI (GenAI) technology in the workplace, according to a recent study by Jobstreet by SEEK.</p><div><a href="https://news.abs-cbn.com/business/2024/5/26/ph-leads-world-in-workers-using-ai-microsoft-philippines-1524" rel="noopener noreferrer" target="_blank">PH leads world in workers using AI: Microsoft Philippines</a></div><p>The study, Decoding Global Talent Report 2024, showed 46 percent of Filipino knowledge workers are utilizing GenAI monthly which is higher than the global average of 39 percent. </p><p>Writing and administrative tasks topped as the primary use for the technology at work, with some Filipinos using it personally to learn.</p><p>Jobstreet Hirer Marketing Lead Agustin Juanego said this reflects the eagerness of about 74 percent of Filipino professionals to reskill and stay relevant despite the changing landscape of the workforce. </p><p>“They are using AI to learn more. And I think what that is is it’s sort of the next evolution of them using Google. Instead of you typing a search term and getting pages of information, they can now just have a conversation with an AI tool and ask,” Juanego said.</p><p>Key industries leveraging GenAI include digitalization, data sciences, and information and technology, while industries involving craft and manual work remain cautious about its impact on jobs.</p><div><a href="https://news.abs-cbn.com/business/01/18/24/businesses-must-not-be-afraid-of-using-ai-dict-official" rel="noopener noreferrer" target="_blank">Businesses must not be afraid of using AI: DICT official</a></div><p>Generative AI has also found a foothold in areas like media, marketing, and administration helping workers complete tasks faster and more efficiently. </p><p>However, the study cited challenges in its adoption including slower internet speed, bugs of new technology, and limited knowledge about AI tools. </p><p>With some industries starting to adopt GenAI in the workplace, Jobstreet has seen job descriptions in postings with preferred applicants who are skilled with the technology.</p><p>Jobstreet head of marketing Joey Yusingco however clarified that companies have yet to set this as a requirement for <a href="https://news.abs-cbn.com/business/12/13/23/ibm-eyes-upskilling-ph-workforce-in-ai" rel="noopener noreferrer" target="_blank">certain job postings</a>.</p><p>“Hindi pa siya hard requirement, lumalabas pa lang siya nice to have or preferably,” Yusingco said.</p><p>The job search platform also sees human capital as irreplaceable by Generative AI but advises employers to start upskilling and reskilling their workforce as future preparation.</p><p>“Forecast the impact of technology on the organization. We know GenAI is here, we know it’s coming and we know that our Filipino workforce is already experimenting with it day by day. It’s important that employers look at what the impact is on their businesses and already start. Don’t try to fight it,” Juanego said.</p><div><strong>RELATED STORY:</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/e5Yxm9M8qRs?&amp;ab_channel=ABS-CBNNewsautoplay=1&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>More Filipinos are using Generative AI for work compared to the global average. </p>