 This Haircare Line Knows Your Problems and Addresses Them 

The new Dove Bio-Protein care line truly cares for Filipina hair as it addresses issues of damage: from frizz to hairfall, split ends to dry hair!

Metro.Style Team

<p>The idea of having a holy grail product, a be-all and end all that you can use for years used to be the ideal for most women. What we’re realizing now, with more self-knowledge, and yes, with more research, is that hair needs to change through the years, or sometimes across different days of the week. Are you expecting more hair damage because of your new highlights and bleached ‘do, or have you been stressed out and experiencing hair fall and brittleness, or is your new look for this season the Gen-Z version of pin-straight center-part? <strong>Dove Bio-Protein Care</strong>, thankfully saw all through that, and with much insight not just for women’s hair but for Filipina hair. </p><div><br/></div><p>The new Dove Bio-Protein Car<strong>e</strong> line’s strength lies in the factors: It’s backed by research on Filipina hair damage, backed by the best ingredients that target skin, and backed by bio-mimetic technology that helps rebuild hair.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/ec664fdf-e99f-40bf-bb6e-c5746e42cc3d_screen shot 2024-06-24 at 3.28.55 pm.png" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>Products designs for women with slightly to extremely damaged hair99% of Filipinas inadvertently damage their hair everyday, while 1 in 3 Filipinas have made significant lifestyle changes because of hair damage. And yet despite these staggering figures, 81% have not yet found the solution to hair damage. In fact, 75% of Filipinas are dissatisfied with their hair condition. </p><div><br/></div><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/C6nNmWbrPyT/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/reel/C6nNmWbrPyT/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"> <div style="display:flex;flex-direction:row;align-items:center"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div> <div style="display:block;height:50px;margin:0 auto 12px;width:50px"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 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519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top:8px"> <div style="color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div> <div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div> <div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div> <div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"> <div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div> <div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div> <div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/reel/C6nNmWbrPyT/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Metro.Style (@metrodotstyle)</a></div></div></blockquote> </div><div><br/></div><p>During an interview with Metro, <strong>Kathleen Sun</strong>, <strong>Brand Manager - Premium Hair, Unilever Beauty &amp; Wellbeing</strong>, further shares the top hair damage concerns of these women, and most of these are frizz, hairfall, split ends, and dryness. </p><div><br/></div><p>Damage can occur outside or inside the hair structure, so the top hair damage concerns are further amplified: For external, roughness, dryness, and frizz; and for internal issues, they manifest as brittleness and proneness to breakage. </p><div><br/></div><p>What’s even more alarming is that if damaged hair is not cared for, it can progress to more intense damage. </p><div><br/></div><p>Oftentimes, we’re surrounded by aggressors from the environment like pollution, to styling products, and the most damaging of all: chemicals that you use on your hair for color, bleach, and rebonding and more. </p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/hair/dove-care-labs-2024-bio-protein-care-line/38051" target="_blank" rel="noopener noreferrer">Skincare Meets Haircare in This New Hair Revolution</a></div><div><strong>Products that work in harmony with hair structure</strong></div><p>Unilever, as a leader in hair and scalp research developed world-class superior hair and scalp technologies and we see the result in the new Dove with Bio Protein Care. </p><div><br/></div><p>This works in harmony with your hair’s structure to help repair and restore damaged fibers, so you’ll have strong, smooth, and shiny hair. </p><div><br/></div><p>It has patented bio-mimetic technology inspired by the natural biology of your hair. </p><div><br/></div><p>How does it work? The Bio-Protein Care technology penetrates deep into the hair strand, supporting the protein matrices like scaffolding on a building. There’s a lot of reference in the structure of hair, because as we all know, protein are the building blocks of life.</p><div><br/></div><p>With this, Bio-Protein care promotes hydrogen and ionic bonding within the hair strand, reinforcing the natural keratin structure of hair.</p><div><br/></div><p>What we can expect: Bio-Protein Care makes damaged hair more resilient, improving even beyond Dove’s previous damage repair technology. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/d4b90e39-9d6d-4079-91b3-6e9f9f0197da_screen shot 2024-06-24 at 3.33.55 pm.png" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>Four new product lines that each bring strong results</strong></div><p>First there’s <strong>Dove Ceramide Intense Repair</strong>, which gives 10x stronger hair compared to other non-conditioning shampoos. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/7c90b657-e31b-4fda-9520-26ac6f12a368_dove ceramide intense repair.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><p>Then there’s the <strong>Dove Bio-Keratin Straight &amp; Silky</strong> which can control frizz for up to 72 hours. It also combats roughness and dryness to give you a smooth and straight silky hair. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/c97630c6-5ca0-4c21-9c52-29cb5a9b8a4e_dove bio keratin.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><p>There are also two other products shown during the event: the <strong>Dove Restorative Oil Nourishing Care </strong>which has serum capsules that go deep into the hair to give 2x moisturized and smooth hair. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/deafeb32-54a0-4b8a-9cfb-22a7f1e5fc7a_dove restorative oil.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><p>And <strong>Dove Biotin Hairfall Rescue</strong> which uses its technology to prevent hair fall by 10x more than your usual shampoo and conditioner. This product nourishes hair from roots to tips and strengthens hair fibers with Biotin, thus forming a protective coating around your hair strands. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/31a01776-514b-42d5-bd1d-71f2e6ff13bf_dove biotin.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><div><strong>You’ve got to try it to believe</strong></div><p>Perhaps the best way to understand the products is by looking into the science of what happens to hair. </p><div><br/></div><p>As mentioned by <strong>Anna Tongco Elevazo</strong>, <strong>Research and Development Scientist</strong>, damage occurs from the different levels of the hair: from the cuticle, to the cortex, medula, and keratin. The Dove Bio-Protein Care line can remove the impurity that cuts through the different layers (just like it does to your hair!), as seen in this demo that compares the results of the Dove Bio-Protein Care actives versus other repair actives.</p><div><br/></div><p>After applying drops of the actives over the two areas, you’ll see that the Dove row in the right has lighter color than the one with other repair actives. And even after a few minutes, the Dove control set to the right became even lighter!</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/0dfb48bd-d42f-4696-a61d-32b0253f85b2_screen shot 2024-06-24 at 3.41.12 pm.png" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>What are your hair concerns? Let’s find the right product for you by watching Metro’s videos on the new Dove Bio-Protein care line. </p><script async="" src="//www.instagram.com/embed.js"></script>

This Haircare Line Knows Your Problems and Addresses Them | ABS-CBN

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This Haircare Line Knows Your Problems and Addresses Them

Metro.Style Team

Published Jun 26, 2024 09:38 PM PHT

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Updated Jun 26, 2024 09:40 PM PHT

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