K-Pop Icon Jeon Somi to Unveil Makeup Line GLYF on Zalora

Ready to get your hands on the freshest Korean beauty must-haves? Catch ZALORA’s exclusive launch of JEON SOMI’s GLYF this 11.11!

Leigh Sofia Lazo

<p>As the clock ticks down to <strong>ZALORA</strong>&#x27;s much-anticipated 11.11 shopping festival, the biggest surprise of the season is here! K-pop sensation and style icon <strong>JEON SOMI</strong> has officially brought her artistry into the world of beauty with the exclusive launch of her brand <strong>GLYF</strong> on Southeast Asia’s leading online hub for fashion, beauty, and lifestyle. Known for her bold and vibrant style, SOMI, alongside global beauty hub Beaubble, crafted GLYF to let beauty junkies everywhere embrace their own unique “glyphs” with creative, expressive, and premium-quality products.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/ccd37cab-78ae-4c50-9619-3beaec4b3a3b_glyf 1.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Jeon Somi</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/f68e7cb8-ff90-4451-85a5-2c416df2855d_glyf 2.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">GLYF</span></span></span></div><div><br/></div><div><strong>What fans can expect from GLYF</strong></div><p>The GLYF line, crafted in South Korea’s premier beauty labs, reflects JEON SOMI’s personal stamp: a blend of high-quality formulas with playful and whimsical designs. Topping the debut collection is the award-winning <strong>Illuete Highlighter Palette</strong> and joining this bestseller is the <strong>GLYF Hydrocolloid People Patch</strong>, a fun solution for blemishes, shaped as cherries, hearts, and ribbons–perfect for those who want to add a touch of K-pop magic to their daily skincare.</p><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/C7OcXRVudve/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/p/C7OcXRVudve/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"> <div style="display:flex;flex-direction:row;align-items:center"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div> <div style="display:block;height:50px;margin:0 auto 12px;width:50px"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 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511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top:8px"> <div style="color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div> <div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div> <div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div> <div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"> <div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div> <div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div> <div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/C7OcXRVudve/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by 글맆 GLYF (@glyfing)</a></div></div></blockquote></div><div><br/></div><p>Behind every product in GLYF lies JEON SOMI’s meticulous attention to detail and her hands-on involvement. From initial sketches to final product designs, she worked closely with Beaubble’s team and top-tier South Korean beauty labs to ensure GLYF represents her unique aesthetic. Not only did she bring her creative input to the table, but she also gave fans sneak peeks throughout the brand’s development from its concept to its design. Props to the queen! </p><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/DBqd0tovZ1m/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/reel/DBqd0tovZ1m/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"> <div style="display:flex;flex-direction:row;align-items:center"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div> <div style="display:block;height:50px;margin:0 auto 12px;width:50px"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 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C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top:8px"> <div style="color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div> <div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div> <div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div> <div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"> <div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div> <div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div> <div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/reel/DBqd0tovZ1m/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by 글맆 GLYF (@glyfing)</a></div></div></blockquote></div><div><br/></div><div><br/></div><div><strong>A dream fulfilled</strong></div><p>Having shared the journey of GLYF’s creation with her fans, JEON SOMI now shares her excitement to see the brand make its mark in Southeast Asia. “I am beyond excited to introduce GLYF to Southeast Asia exclusively through <a href="https://www.zalora.com.ph/" target="_blank">ZALORA</a>. This launch is a dream come true, and I&#x27;m so grateful for this opportunity. I’m looking forward to expanding the GLYF community to Southeast Asia and cannot wait to see how everyone expresses themselves with GLYF!” stated the Korean star.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/406d8975-fe32-40a6-ab09-4eec613638cb_glyf 3.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>The same sentiment is echoed by <strong>ZALORA Philippines</strong> <strong>CEO Aashish Midha</strong>, who described the launch as a commitment to bringing in-demand Korean beauty products to local fans. “We&#x27;re delighted to partner with JEON SOMI and Beaubble to bring GLYF to beauty lovers in Southeast Asia, particularly in the Philippines. At ZALORA, we’re committed to delivering the most exciting beauty brands, and this launch allows us to cater to the growing demand for Korean beauty products,” he shared, capturing the shared enthusiasm of both GLYF’s and ZALORA’s communities.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/9d3b5dc2-0fb8-4b2e-896f-9640c650c94b_glyf 4.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Jeon Somi</span></span></span></div><p>With <strong>Beaubble CEO Jordan Lim </strong>hinting at future brand expansions on ZALORA, the GLYF launch could signal the start of an exciting K-beauty wave across Southeast Asia: “We are thrilled to launch GLYF with ZALORA in Southeast Asia. We look forward to unveiling more brands soon in the coming months!”</p><div><br/></div><p>But for now, JEON SOMI’s GLYF brand stands at the forefront of this movement, inviting fans to explore beauty without boundaries—and yes, one glyph at a time!</p><div><br/></div><p>Kicking off exclusively on <strong>ZALORA’s 11.11 sale</strong>, shoppers can enjoy an exclusive 15% discount on all GLYF products, a limited-time offer that invites new and seasoned beauty enthusiasts alike to explore these enchanting additions. </p><div><br/></div><p>Photos via <strong>@glyfing </strong>and<strong> @zaloraph</strong></p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/skincare/camille-co-ckin-skincare-launch/39135" target="_blank" rel="noopener noreferrer"> Camille Co-Koro Advocates for Simpler, Gentler Skincare With CKIN</a></div><div><strong>Related Story: </strong><a href="/beauty/makeup/dolce-gabbana-beauty-cushion-launch-seoul/39164" target="_blank" rel="noopener noreferrer">EXCLUSIVE: Dolce&amp;Gabbana Launches New Makeup Collection in Seoul</a></div><script async="" src="//www.instagram.com/embed.js"></script>