Metro.Style Team

<p>The <em>Hallyu</em> wave is far from over, and shows no signs of slowing down, as seen in international fashion week appearances, campaigns, and the sheer number of productions they release in film, drama series, and music. Apart from ruling the charts, several K-pop groups are performing at well-recognized music events such as Coachella, Glastonbury, and Lollapalooza. Once contained within the heart of Seoul, South Korea, it&#x27;s safe to say that K-influence now continues to rule the entire world.</p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/makeup/y2k-trend-kpop-music-videos/38443" target="_blank" rel="noopener noreferrer">The Resurgence of Y2K Beauty in K-Pop Music Videos</a></div><p>Apart from their remarkable success in music and K-drama, these celebrities have also exemplified how Korean beauty standards are uniquely influential, sparking a cultural shift in how we approach our daily beauty routines and standards of beauty. Their influence extends beyond their musical achievements, demonstrating the impact they wield inside and outside the market. </p><div><br/></div><p>It’s a notion among many that being the face of a luxury brand means you&#x27;ve made it on top. These celebrities exert a profound influence that undeniably captivates the hearts of countless individuals. Their outstanding presence in the industry not only showcases their artistic expertise but also highlights the immense change they have on fans and the cultural landscape of luxury beauty. </p><div><br/></div><p>Here are some of the top Korean celebrities that lend their faces to luxury beauty brands right now. Swipe through the gallery below:</p><div><br/></div><div class="article-content" itemProp="articleBody"><div class="media-content"><div class="slider-for"><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/fe544794-6d8d-47c6-aa9c-ff296b13283a_gallery_koreancelebritybeauty.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/06da2583-8acc-4175-8b01-959bfdbb2b64_jisoo%20dior.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/629efc27-de92-4c24-888c-0ce4e66a4d95_iu%20estee%20lauder.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/7be93702-4030-4fd1-86cc-648c2c42622a_danielle%20ysl.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/be6cb479-1102-43b9-a5af-cb3bde41f749_minji%20chanel.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/62736f82-ed4f-46df-bc3d-e4c1e7d75a4f_hanni%20gucci.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/2a33c773-c6db-448f-81d0-c4838f5e72c9_cha%20eun%20woo%20dior.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/46a23986-ddc8-42c3-9225-52f43421a0a8_gong%20yoo%20tom%20ford.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/225cb492-eff1-479b-964d-482deb32231d_joshua%20young%20for%20givenchy%20beauty.jpg" alt="" class="fr-fic fr-dii"/></div></div><div class="media-content slider-desc"><div class="item-desc"><div></div></div><div class="item-desc"><p>Jisoo for Dior Beauty - Keep it ‘Forever Young’ indeed. Jisoo, Blackpink’s main visual is the face of Dior Beauty. She is well-loved by the public for her traditional beauty that suits Korean beauty standards, having natural double eyelids, plump lips, and light skin complexion, complementing the size of her face. Last January, during her birthday Dior Beauty launched a special shade of Lip Glow Color Revival Balm named 031 Strawberry, bringing value to the collaboration with the artist. <cite>@diorbeauty</cite></p></div><div class="item-desc"><p>IU for Estée Lauder - South Korea’s ‘Nation Little Sister’ Lee Ji-eun also known by her stage name IU is the global ambassador of Estée Lauder. Justin Boxford, the global brand president of Estee Lauder was delighted after announcing the singer-actress as the new face of the brand. In the press release IU expresses her gratitude saying “I am incredibly excited to be joining Estée Lauder,” then adds “It is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honored to be part of it.” <cite>@esteelauderph</cite></p></div><div class="item-desc"><p>NewJeans&#x27; Danielle for YSL Beauty - Got &#x27;em’ looking for attention, with Danielle of NewJeans as YSL Beauty’s face. Embracing the new chic-cool yet luxurious aesthetic, designed specifically for Love Shine Lipsticks, which cater to the discerning tastes of the rising star and leading icon of the MZ generation, represents a bold step towards setting trends and defining the epitome of modern beauty ideals.<cite>@yslbeauty</cite></p></div><div class="item-desc"><p>NewJeans&#x27; Minji for Chanel Beauty - We’re literally hyped by Minji as part of Chanel Beauty. NewJeans takes it to the next level by having Minji part of the luxury beauty brand. In an Instagram post, Chanel Beauty Korea shares how the artist understands beauty and wellness and experiences the integrated beauty of the brand’s product. Chanel believes the essence of beauty is within the environment in which we live and how the process of beauty goes from the body to the mind.<cite>@newjeans_official</cite></p></div><div class="item-desc"><p>NewJeans&#x27; Hanni for Gucci Beauty - Hanni of NewJeans is undeniably sweet like bubblegum, and is the face of Gucci Beauty. On March 28, Gucci Beauty announced the young star as the latest global brand ambassador. Her charisma captivates the viewers&#x27; attention and clasps into contemporary beauty matched with sophistication. Hanni delivers unimaginably fresh beauty for the brand, wearing a rosy shade of Gucci Blush De Beauté in 01, ‘Silky Rose’. <cite>@guccibeauty</cite></p></div><div class="item-desc"><p>Cha Eun-woo for Dior - Cha Eun-woo is the standard of Korean beauty, period. Without any question, Cha Eun-woo gives us face card valid at any time of the day. Currently, Dior is taking over the self-care line, with the artist as one of the ambassadors for the latest skincare collection, starting with the anti-aging line ‘Dior Capture Totale Le Sérum’, radiating the glowing, magnificent poreless skin of Cha Eun-woo. <cite>@diorbeauty</cite></p></div><div class="item-desc"><p>Gong Yoo for Tom Ford Beauty - Who would forget K-drama&#x27;s original Oppa? Gong Yoo is still showing us his youthful radiance by being part of Tom Ford Beauty for the Asia-Pacific Region. During the press release of the brand, Gong Yoo was honored for being part of the brand&#x27;s redefining of contemporary luxury beauty, thus looking forward to this exciting innovation. Decades have passed since he debuted and became known for his hit series Full House, yet the actor still proves his charm with the brand’s perfume and makeup collection. <cite>@tomfordbeauty</cite></p></div><div class="item-desc"><p>Joshua Hong for Givenchy Beauty - Seventeen’s Joshua Hong lends his face to Givenchy Beauty. This good-looking man did not forget to not only capture the ears of Carats but also the heart of everyone by serving fascinating looks, while wearing his Givenchy iconic Prisme Libre loose Powder in shade 01. During the announcement, Joshua expressed his gratitude for being part of the French Fashion house saying, “I am very happy and honored to have been chosen as an ambassador for Givenchy Beauty, a brand that I have always loved. I feel that Givenchy Beauty is a unique brand that has a classy yet witty side. I&#x27;m really looking forward to working with such a brand to express myself and the brand.” <cite>@givenchybeauty</cite></p></div></div></div></div><div><br/></div><p>Text by <strong>Ryan Claveria</strong></p><p>Banner photos via <strong>@diorbeauty, @tomfordbeauty, </strong>and <strong>@guccibeauty</strong></p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/skincare/dr-jart-launch-manila-philippines/38508" target="_blank" rel="noopener noreferrer">Dr. Jart+ Makes a Grand Launch in the Philippines</a></div><div><strong>Related Story: </strong><a href="/beauty/skincare/kim-ji-won-evolution/37926" target="_blank" rel="noopener noreferrer">From Queen of Aegyo to Queen of Tears: Kim Ji-Won’s Beauty Through The Years</a></div>

These Korean Stars Lend Their Faces to Luxury Beauty Brands | ABS-CBN

Halalan 2025

Entertainment

News

Metro.Style

Sports

More

Lifestyle

These Korean Stars Lend Their Faces to Luxury Beauty Brands

These Korean Stars Lend Their Faces to Luxury Beauty Brands

Metro.Style Team

Published Jul 05, 2024 10:30 PM PHT

|

Updated Jul 06, 2024 10:41 AM PHT

Read More:

beauty

luxury beauty brand endorsers

korean celebrities luxury beauty brands

korean celebrity endorsements

korean celebrities beauty brand endorsements

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Advertise with Us

Privacy Policy

Terms of Service

© 2025 ABS-CBN Corporation. All Rights Reserved.