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ABS-CBN Appoints New Head for Acquisitions and International Distribution

January 01, 2018 at 01:06 AM
ABS-CBN Appoints New Head for Acquisitions and International Distribution

Ma. Cecilia “Macie” Imperial, the new head of ABS-CBN's Integrated Program Acquisitions and International Sales and Distribution (ISD)

ABS-CBN Corporation, the leading media and entertainment company in the Philippines, announced the appointment of Ma. Cecilia “Macie” Imperial as Head - Integrated Program Acquisitions and International Sales and Distribution (ISD) role as the company’s Program Acquisitions Head for pay TV.

Imperial, who has been with ABS-CBN for 17 years, was first engaged in 2000 to acquire content for theatrical release under then ABS-CBN subsidiary Sky Films. She was assigned program acquisitions head in 2007 where she led contract negotiations and deals of acquired content for ABS-CBN’s cable and sports channels.

Among the content she successfully acquired for ABS-CBN include the Academy Awards, the Emmy Awards, Masterchef, FIFA World Cup, ONE Championship, US Open Tennis and Ultimate Fighting Championship.

Tags: ABS-CBN, International Sales,