ABS-CBN Corporation, the Philippine’s leading media and entertainment company, capped the month of July as the most watched TV network in the country after its programs dominated ratings in both urban and rural homes nationwide that include action series “Brothers” (“FPJ’s Ang Probinsyano”), fantasy drama about werewolves and vampires “La Luna Sangre,” teen edition of worldwide hit singing competition “The Voice Teens,” and riveting revenge drama “Wildflower.”
According to data from Kantar Media, ABS-CBN scored an average audience share of 46% in combined urban and rural homes last month compared to rival network GMA with only 34%. Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN also ruled across all time blocks from morning to evening and rated highest on primetime, where the network enjoyed a 51% average national audience share which means half of the Filipino viewing population tuned in to ABS-CBN’s programs from 6PM to 12MN. Its rival GMA, on the other hand, only scored a primetime audience share of 32%.
This dominance in ratings remains driven by ABS-CBN’s quality programming, mastery in storytelling, and expertise in content creation. In fact, nine out of the top ten most watched programs in the country for July were produced by ABS-CBN.
Leading the pack is action drama series Brothers” (“FPJ’s Ang Probinsyano”) with an average national TV rating of 37.3%. It tells the story of policeman Cardo Dalisay (Coco Martin) in a quest to avenge the death of his twin brother, Ador. Ever since it launched in PH television in September 2015, the show has been the undefeated number one program in the Philippines.
From an action packed series, ABS-CBN also captivated viewers with its newest fantasy drama “La Luna Sangre,” which scored an average national TV rating of 34.8%. Topbilled by sought after Filipino actors Kathryn Bernardo and Daniel Padilla, “La Luna Sangre” enters the world of werewolves and vampires and follows the journey of Malia (Bernardo), a young woman believed to be the ‘chosen one’ who shall fulfill a prophecy that will end the evil reign of the vampires’ supreme leader.
“La Luna Sangre” is the third installment of ABS-CBN’s hit ‘Imortal’ saga following “She-Wolf: The Last Sentinel” (“Lobo”), which earned lead star Angel Locsin an International Emmy nomination for the best actress category; and “Imortal.”
Meanwhile, ABS-CBN once again proves it’s the Filipino leader in localizing worldwide hit content as its adaptation of “The Voice Teens” ranked third in the top ten and scored a national TV rating of 34.2% nationwide. This is the first teen edition of “The Voice” to be mounted in Asia and second in the world following Colombia’s “La Voz Teens.” The show recently held its grand finals where 14-year-old Jona Soquite coming from Filipino Popstar Sarah Geronimo’s team was named champion.
“Wildflower” keeps stronghold of its viewers last month with an average national TV rating of 23.9%. It tells the story of Ivy Aguas, played by award winning actress Maja Salvador, and how she plots to end the rule of the Ardiente clan over the town of Poblacion Ardiente.
Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.
As of June this year, ABS-CBN TVplus has already sold three million boxes nationwide since its launch in 2015 and significantly boosted ABS-CBN’s TV ratings. According to data from Kantar Media, ABS-CBN’s audience share in Mega Manila increased to 36% in 2017, compared to 30% in 2015, as more households are able to experience crystal clear viewing experience with ABS-CBN TVplus. ABS-CBN’s ratings in Mega Manila also rose to 14% from 11% in 2015.
ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.
About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, and cinema management, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.
ABOUT KANTAR MEDIA
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures.
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