Lee Min-Ho, K-Drama’s Resident ‘Good Guy’ Is The New Face Of SMDC

The Philippines’ leading developer teams up with the Korean superstar for its “Step into Luxury” campaign

Metro.Style Team

<div><br/></div><p>What do you get when one of the crowd&#x27;s favorite faces in K-Drama Land team up with the Philippines&#x27; leading real estate developer?  A match made in marketing heaven!  Known for his own real estate investments and penchant for investing in some of <a href="https://metro.style/living/home-tours/where-korean-actors-lee-min-ho-and-hyun-bin-live/25842" target="_blank">South Korea&#x27;s best neighborhoods</a>, Lee Min-Ho is now the face of SMDC&#x27;s newest advertising campaign.  </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/4ffe7f18-de48-4591-a05f-5041eb25429b_lee min ho smdc_portrait.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>Related Story: </strong><a href="/living/tips/oppa-gift-tags-and-stickers/27372" target="_blank" rel="noopener noreferrer">Trend Spotted: Label Yourself A Hyun Bin, Lee Min Ho, Park Seo-Jun Fan Girl… Other Oppas Apply, Too</a></div><div><br/></div><p>No stranger to choice real estate properties, the Korean star says, “I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home,” Lee Min Ho shared. He added that being able to influence home buyers in owning their home is something he is grateful for.</p><div><br/></div><p>Lee Min Ho is the lead actor of the Korean drama series <em>Boys Over Flowers</em>,<em> City Hunter</em>, <em>The Heirs</em>, <em>The Legend of the Blue Sea</em>, <em>The King: Eternal Monarch</em>, and <em>Pachinko</em>, which established him as a household name worldwide, including the Philippines.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/c487fa44-17a5-4339-9f62-f9a0cb7032b4_lee mon ho smdc_banner.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><p>Lee Min Ho has been voted as most favorite actor by the<em> 2022 Overseas Hallyu Report</em>, an international survey conducted in 18 countries by the Republic of Korea&#x27;s Ministry of Culture, Sports and Tourism and the Korean Foundation for International Culture Exchange (KOFICE). Lee Min Ho, who has topped the list for five consecutive years since 2018, proved that he is an unwavering representative in Korea. Since 2009, he has received numerous awards for excellence in acting, and is considered as one of the most influential global style icons who has the largest number of followers on social media among Korean actors.</p><div><br/></div><p>SMDC Vice President for Marketing Aye Luna said, “We are certainly excited to be working with Mr. Lee Min Ho for this campaign. Not only does he embody true luxury and sophistication, he is also a “Good Guy” in every sense of the word. He cares about his family and fans, and positively contributes to society through his donation platform. This makes him the perfect brand ambassador of SMDC.”</p><div><br/></div><div><br/></div><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/Cn4ZK_-vCHe/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/p/Cn4ZK_-vCHe/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"> <div style="display:flex;flex-direction:row;align-items:center"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div> <div style="display:block;height:50px;margin:0 auto 12px;width:50px"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 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translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div> <div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"> <div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div> <div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div> <div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/Cn4ZK_-vCHe/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by 이민호 leeminho (@actorleeminho)</a></div></div></blockquote> </div><div><br/></div><br/><div><strong>Related Story: </strong><a href="/living/home-tours/inside-song-joong-ki-s-latest-real-estate-investme/34819" target="_blank" rel="noopener noreferrer">Inside Eterno Cheongdam, Song Joong-Ki’s Latest Real Estate Investment</a></div><div><br/></div><p>As a testament to its commitment to building world-class, master-planned sustainable communities, SMDC was recently named Best Developer in Southeast Asia by Dot Property Southeast Asia Awards 2022, and received excellence awards for several of its residential condominium developments.</p><div><br/></div><div><em>To know more about the campaign, follow SMDC on its official <a href="https://www.facebook.com/TheOfficialSMDC" target="_blank">Facebook</a>,<a href="https://instagram.com/theofficialsmdc" target="_blank"> Instagram</a>, <a href="https://www.youtube.com/theofficialsmdc" target="_blank">YouTube</a>, <a href="https://twitter.com/theofficialsmdc" target="_blank">Twitter</a>, and <a href="https://www.tiktok.com/@theofficialsmdc" target="_blank">TikTok </a>accounts, or visit the <a href="https://smdc.com/" target="_blank">SMDC website</a>. </em><br/></div><script async="" src="//www.instagram.com/embed.js"></script>

Lee Min-Ho, K-Drama’s Resident ‘Good Guy’ Is The New Face Of SMDC | ABS-CBN

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Lee Min-Ho, K-Drama’s Resident ‘Good Guy’ Is The New Face Of SMDC

Lee Min-Ho, K-Drama’s Resident ‘Good Guy’ Is The New Face Of SMDC

Metro.Style Team

Published Mar 02, 2023 04:58 PM PHT

|

Updated Mar 02, 2023 05:19 PM PHT

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Metro Living

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Philippine Real Estate

K-Drama

Korean Stars With Philippine Endorsements

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