ABS-CBN launches campaign to help poor families hit by COVID-19

ABS-CBN News

<p>The implementation of the enhanced community quarantine in Luzon has led to heartbreaking scenes of Filipinos bracing for the impact of the lockdown.</p><p>These included workers desperately running after a truck to get a ride; a taxi driver in tears, worried over how to provide for his family with all transportation banned; employees walking four to six hours to get to their workplaces; and market vendors pleading for help.</p><p>While necessary to stop the spread of the coronavirus disease (COVID-19), the lockdown appeared to have worsened the economic plight of many Filipinos, especially those in the informal sector and working under a no-work-no-pay scheme.</p><p>To help our Kapamilyas survive this difficult time, ABS-CBN launched Thursday a campaign to assist local governments provide food and basic necessities to poor families unable to source livelihood as a result of the lockdown.</p><p>The campaign, called &quot;Pantawid ng Pag-ibig,&quot; aims to raise funds by mobilizing private companies and individuals willing to help, according to ABS-CBN President and CEO Carlo Katigbak.</p><p>The Lopez Group, to which ABS-CBN belongs, is donating P100 million to jump-start the initiative, said Katigbak.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="tl">Narito ang mensahe ni ABS-CBN President at CEO Carlo Katigbak sa paglulunsad ng &#x27;<a href="https://twitter.com/hashtag/PantawidNgPagibig?src=hash&amp;ref_src=twsrc%5Etfw">#PantawidNgPagibig</a>&#x27; campaign na layong mag-abot ng tulong sa mga nangangailangan habang umiiral ang <a href="https://twitter.com/hashtag/LuzonLockdown?src=hash&amp;ref_src=twsrc%5Etfw">#LuzonLockdown</a>. <a href="https://twitter.com/hashtag/COVID19?src=hash&amp;ref_src=twsrc%5Etfw">#COVID19</a> <a href="https://t.co/Zd1KdvwTzM">https://t.co/Zd1KdvwTzM</a> <a href="https://t.co/QqnwSq8zLA">pic.twitter.com/QqnwSq8zLA</a></p>— ABS-CBN News (@ABSCBNNews) <a href="https://twitter.com/ABSCBNNews/status/1240642085478264833?ref_src=twsrc%5Etfw">March 19, 2020</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>Katigbak, who spoke on the <a href="https://news.abs-cbn.com/news/03/19/20/basahin-mensahe-ni-abs-cbn-president-at-ceo-carlo-katigbak-sa-paglulunsad-ng-pantawid-ng-pag-ibig-campaign">network&#x27;s flagship news program &quot;TV Patrol,&quot;</a> also called on corporations to donate products which could be distributed among the poor.</p><p>The call was supported by ABS-CBN&#x27;s major actors Angel Locsin and Coco Martin, who separately appealed for help.</p><figure class="op-interactive"><div id="IVS_ABS_Body_Video_1_Container"> <ivs-player id="IVS_ABS_Body_Video_1" data-ivs-spid="3001339" data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-vid="1378895" data-ivs-floating="1"></ivs-player> <script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/iframe-parent.js"></script> <script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script> </div></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>Katigbak said the company will partner with local government units who will package and distribute the items to the barangays.</p><p>&quot;Uumpisahan po namin ito sa Metro Manila at umaasa po kaming sa pamamagitan ng tulong ninyo, maaabot din namin ang ibang nangangailangang barangay,&quot; said Katigbak.</p><p>&quot;Hangad po namin na walang magugutom sa panahong ito,&quot; he added.</p><p>The government has imposed a Luzon-wide lockdown to contain the spread of the pneumonia-like disease, which was described by the World Health Organization as a pandemic after it killed nearly 8,000 and infected 197,000 others worldwide.</p><p>Several local governments in the Visayas and Mindanao have implemented their own measures, such as community quarantines and lockdowns, to combat COVID-19.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2020/life/03/20/bank-account-english.jpg"/></figure></div><div><em>news.abs-cbn.com is the general news website of ABS-CBN Corp.</em></div>

<p>To help our Kapamilyas survive this difficult time, ABS-CBN launched a campaign to assist LGUs provide food for the poor.</p>

To help our Kapamilyas survive this difficult time, ABS-CBN launched a campaign to assist LGUs provide food for the poor.

ABS-CBN launches campaign to help poor families hit by COVID-19 | ABS-CBN

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ABS-CBN launches campaign to help poor families hit by COVID-19

ABS-CBN launches campaign to help poor families hit by COVID-19

ABS-CBN News

Published Mar 20, 2020 12:45 AM PHT

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Updated Mar 20, 2020 10:01 PM PHT

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ABS-CBN

Pantawid ng Pag-ibig

Carlo Katigbak

public service

COVID-19

enhanced community quarantine

coronavirus disease

TV Patrol

TV Patrol TOP

Pantawid ng Pag-Ibig

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