SKY earned local and international honors at the 2018 PANAta Awards in Makati and the Faxies Awards in New York City for its marketing campaign for “Game of Thrones Season 7.”
SKY earned local and international honors at the 2018 PANAta Awards in Makati and the Faxies Awards in New York City for its marketing campaign for “Game of Thrones Season 7.”
The winning campaign dubbed as ‘#GOTOnSKY’ was recognized in the Marketing of a Continuing Series category for creating innovative multimedia publicity about the award-winning HBO series among Filipino fans at the respected Faxies Awards, which honors the finest marketing, advertising, and public relations campaigns in the cable industry.
It competed against entries from international entertainment brands such as HBO (for “Curb Your Enthusiasm Season 9” and “Game of Thrones Season 7”), E! Entertainment (for “The Arrangement”), WeTV (for “Bridezillas Museum of Natural Hysteria in Times Square”), and USA Network (for “What's Cooking With Julie Chrisley”).
Meanwhile, the same campaign won a bronze award for Brand Builder Excellence in Marketing Innovation at the PANAta Awards of the Philippine Association of National Advertisers.
In order to create buzz about the return of “Game of Thrones” on Philippine cable television via HBO, SKY produced creative promotional stunts on various media platforms. Among the executions of SKY was a commissioned cover of the “Game of Thrones” opening theme by Filipino folk group, Kontemporaryong Gamelan Pilipino (Kontra-GaPi). Featuring traditional percussion instruments, Kontra-GaPi’s unique version made rounds on social media and attracted the attention of both international and local news outlets.
To further generate widespread interest to watch “Game of Thrones” on cable and online via HBO GO, SKY also implemented on-ground activations by featuring the iconic iron throne in select Philippine malls and in popular TV programs including “Tonight with Boy Abunda” and MYX “Daily Top Ten,” among others.
An online video showing how a TV program like “Game of Thrones” can bring families together also created a lasting impression among netizens as it generated over 2.9 million views on Facebook.
The milestone solidifies how SKY continues to achieve its mission to bring quality content closer to more Filipinos on cable and online. To learn more about SKY and its array of innovative services, visit mysky.com.ph.