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Philippine creative economy takes center stage in Mexico City

December 04, 2019 AT 08:55 AM

Philippine creative economy takes center stage in Mexico City

Philippine Embassy in Mexico, PTIC work with ABS-CBN Global and CANACINE to highlight opportunities between PH and Mexican creative industries. In the photo is ABS-CBN North and Latin America Managing Director Jun Del Rosario with Mineko Mori, CEO of Latam Pictures, one of Mexico’s best regarded distributors. Mori, who is also an actress and screenwriter, is an experienced distributor who has held senior executive positions at Televisa’s Videocine and Paramount Pictures in Mexico. A Japanese American who lives in Mexico, Mori also enthusiastically served as interpreter at the event. (Philippine Embassy in Mexico)

Opportunities in co-production, distribution, and intellectual property exchange in the entertainment industry took center stage in an industry briefing organized recently by the Philippine Trade and Investment Center (PTIC) and the Philippine Embassy in Mexico City. 
 
Philippine Ambassador to Mexico Demetrio R. Tuason welcomes speakers and attendees from CANACINE. The Philippine Embassy in Mexico’s Commercial Counsellor Vichael Angelo Roaring is shown seated at right.  (Photo from Philippine Embassy of Mexico)
 
Philippine Ambassador to Mexico Demetrio R. Tuason welcomed the audience of film producers and distributors from the Camara Nacional de la Industria Cinematografica (CANACINE), the Mexican film industry chamber.  He emphasized that the forum built upon the momentum generated when the Philippines was highlighted as Spotlight Country during the huge Guanajuato International Film Festival (GIFF) in July this year. 
 
Vichael Angelo Roaring, head of PTIC Mexico and Philippine Department of Trade and Industry’s (DTI) trade representative in Mexico and Latin America, outlined the objectives of the event, primary of which were to highlight opportunities and to open the door for collaboration and business development between the Philippine and Mexican creative industries, particularly in the film production sector. 
 
“Latin America presents itself both as an ideal market and partner for the Philippines when we talk about the creative economy,” said Roaring. “We have so much in common but both sides need to be reacquainted. We should leverage on shared history and shared culture for us to best collaborate with the creators and content distributors in the region.”
 
ABS-CBN North and Latin America Managing Director Jun Del Rosario highlighted in his presentation the content offerings from ABS-CBN Films, the adapted Mexican telenovelas and emphasized opportunities for collaboration with Mexican film production companies. (Photo from Philippine Embassy in Mexico)
 
ABS-CBN North and Latin America Managing Director Jun Del Rosario gave the industry presentation. He highlighted Star Cinema/ABS-CBN Films which was established in 1993 and has become the largest motion picture company in the Philippines. As of 2015, the film outfit has captured 83 percent of the local theatrical market share.
 
The Mexicans in the audience were very delighted to know of the success of Latin telenovelas in the Philippines.  Del Rosario cited ABS-CBN´s adaptations of Mexican telenovelas such as Maria Mercedes and Maria Del Barrio, in partnership with Televisa and RTI Colombia.
 
Just last July, ABS-CBN North and Latin America Managing Director Jun Del Rosario was one of the panelists at the Mexico-Philippines Bilateral Forum on Cinematographic Production at the XXII Guanajuato International Film Festival.  ABS-CBN Films’ Eerie and Sony Pictures Worldwide’s new acquisition, Yellow Rose, an ABS-CBN Cinematografo Original, were shown at the prestigious festival, one of the largest in Latin America. (Photo from GIFF)
 
Del Rosario talked about the possibilities of co-production, as ABS-CBN is constantly searching for partnerships around the world, filming stories that resonate with the global audience. He indicated that it is through co-productions that their films have reached a mainstream audience beyond the Filipino market. Del Rosario indicated that the music industry and talent exchange is another area that they will pursue for the Mexican and Latin American markets.
 
Through the Film Development Council of the Philippines (FDCP) and the Philippine Embassy in Mexico, ABS-CBN participated in July this year at the XXII Guanajuato International Film Festival (GIFF) held in the UNESCO World Heritage Sites San Miguel de Allende and Guanajuato, Mexico.  (LEFT) Philippine Embassy in Mexico’s Commercial Counsellor Vichael Angelo Roaring, Consul Carmela Cabreira, ABS-CBN North and Latin America Managing Director Jun Del Rosario are shown with the officers from Suave Films of Mexico.  (RIGHT) Oscar Best Actress nominee for Roma, Yalitza Aparicio, and iconic Filipino film director Kidlat Tahimik who was given a tribute at the GIFF, are shown with Counsellor Roaring, Consul Cabreira, Attache Mary Therese Jose, Consul Valerie Tan, Yellow Rose film director Diane Paragas, and Mitos Briones who represented with Del Rosario, Paragas and Miguel Sevilla for ABS-CBN Cinematografo.
(Photos from GIFF/Philippine Embassy of Mexico)
 
At the end of the event, the team of PTIC Mexico, together with Del Rosario networked with the CANACINE members to continue discussions on production and distribution opportunities between their respective industries. (Philippine Embassy of Mexico/ABS-CBN North and Latin America)
 
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