ABS-CBN has forged a deal with Indonesian television network MNCTV for the format buy of its flagship noontime program “It’s Showtime."
ABS-CBN, the country’s leading media and entertainment company, has forged a deal with Indonesian television network MNCTV for the format buy of its flagship noontime program “It’s Showtime,” which will be adapted for the Indonesian audiences starting Monday (March 25).
The deal marks ABS-CBN’s first non-narrative format franchise buy by a foreign company and solidifies its position as a reliable content provider in the international arena.
ABS-CBN International Distribution Asia sales head Wincess Gonzalez said, “’It’s Showtime’ has been spreading happiness to Filipinos for almost ten years now. ABS-CBN is proud to extend the ‘It’s Showtime’ brand of happiness in time for the program’s 10th anniversary to viewers in Indonesia to show that the network is a premier source of non-narrative formats.”
“ABS-CBN is committed to providing high-quality Filipino content and entertainment that would appeal to the global market. It is an achievement and honor for the whole team as we celebrate the 10th
anniversary of ‘It’s Showtime’ this year,” said Peter Dizon, business unit head of “It’s Showtime.” “While are proud that ‘It’s Showtime’ will have its own version in Indonesia, it’s really about sharing the happiness with the viewers and extending the experience not just here in the Philippines but also in another country,” he added.
“It’s Showtime” hosts Jugs Jugueta and Teddy Corpuz will also be flying to Indonesia this weekend for the launch of the show in Indonesia on MNCTV this Monday (March 25).
MNCTV’s version of “It’s Showtime” will carry popular segments that have brought happiness to many Filipinos, including “Sine Mo ‘To,” “Cash-Ya! Kaya!” ”Ansabe,” “Copy Cut,” and “Bida Dance.”
“It’s Showtime,” meanwhile, remains as the most watched noontime show in the country, having recorded a national TV rating of 20.1%, almost double that of “Eat Bulaga’s” 10.4%, based on data from Kantar Media last Thursday (March 21).
ABS-CBN’s content, popular for their heartfelt Filipino stories, are available across other territories through ABS-CBN International Distribution, recognized in the global arena as a reliable foreign content provider. It has been a premier source of high quality Filipino programming in over 50 territories all over the world and has sold over 50,000 hours of content worldwide. Living up to this recognition, ABS-CBN International Distribution commits to add to its first line-up of high-caliber programs and movies with cast and storylines that appeal to various cultures. Visit https://www.abs-cbn.com/internationalsales/about
for more details.
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