FitFlop and Haribon Foundation Teamed Up for a Coastal Cleanup Drive

The footwear brand and non-profit organization aspire to continue the partnership promoting environmental responsibility and sustainability in the Philippines

Metro.Style Team

<p>        <strong>FitFlop</strong>, in partnership with the <strong>Haribon Foundation</strong>, has successfully concluded acoastal cleanup drive in Las Piñas-Parañaque Wetland Park last March. The event aimed topromote environmental responsibility and raise awareness regarding the importance of protecting Philippine marine biodiversity and critical habitats in urban areas.</p><div><br/></div><p>The partnership brought in over 50 volunteers to the coastal cleanup drive, including FitFlop’semployees, media partners, and influential personalities who value the importance of sustainability. Thevolunteers all worked together to collect and properly dispose of the waste surrounding the wetland park&#x27;s shore.</p><div><br/></div><p>“FitFlop has always been about comfort and style, but we’re also a brand that cares about the environment. We’re glad that this event was a success and hope that we can have more events like this in the future,” said <strong>Erica Dehesa</strong>, Marketing Manager of <strong>FitFlop Philippines</strong>.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/58ef97af-fd2d-4b27-9cce-8e73fa64fc7a_ff team together with media and influencers.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/09ea6451-4467-41ff-bbda-17683ea5a105_alison black in vitamin ffx knit sports.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Alison Black in Vitamin FFX Knit Sports</span></span></span></div><div><br/></div><p>In the spirit of sustainability and camaraderie, all volunteers present during the cleanup drive collectively wore Vitamin FFX Knit Sports Sneakers and Rally Multi Knit Trainers. The Rally Multi Knit Trainers are part of the ultra-flexible and superlight collections and are the epitome of sustainability due to their properties being partly made from recycled materials. Along with FitFlop’s initiative to produce environmental-friendly products, the Vitamin FFX and Rally Multi Knit sneakers are the perfect way to commemorate this special event.</p><div><br/></div><p>The Haribon Foundation, a non-profit organization celebrating its 50th year of safeguarding the country’s natural resources, played a vital role in the cleanup’s success as the group shared their insights and stories on environmental conservation among the volunteers. The expertise of the facilitators from the Haribon Foundation ensured that the whole project was an immersive, eye-opening experience for all. </p><div><br/></div><p> “Haribon firmly believes that private individuals and enterprises should be actively involved in addressing critical environmental issues in the country such as pollution. We celebrate FitFlop&#x27;s choice to take initiative through Haribon&#x27;s coastal clean-up activity, and I have high hopes that they will continue supporting Haribon in getting more advocates to follow suit,” expressed by a representative from Haribon Foundation.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/0224b590-38d4-4981-8425-701f14a7bf5b_haribon" s="" representative_="" germaine="" de="" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Haribon&#x27;s representative Germaine De Runa</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/f059af8e-6d1b-4fae-af5f-26c14a956abf_naelah alshorbaji holding the ff rally e01 multi-knit made of recycled materials. trainers.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Naelah Alshorbaji holding the FF Rally e01 Multi-Knit made of recycled materials</span></span></span></div><div><br/></div><p>Following the success of the coastal cleanup drive, FitFlop and Haribon Foundation aspire to continue the partnership promoting environmental responsibility and sustainability in the Philippines. Both parties hope that the event inspires fellow Filipinos to take action to preserve the country’s marine lifeand natural resources.</p><div><br/></div><div><strong><em>For more information and updates regarding FitFlop and Haribon Foundation, visit FitFlop’s officialglobal website and the following local social media pages ( Facebook | Instagram ) or HaribonFoundation’s website at www.haribon.org.ph</em></strong></div><div><br/></div>

FitFlop and Haribon Foundation Teamed Up for a Coastal Cleanup Drive | ABS-CBN

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FitFlop and Haribon Foundation Teamed Up for a Coastal Cleanup Drive

FitFlop and Haribon Foundation Teamed Up for a Coastal Cleanup Drive

Metro.Style Team

Published Apr 22, 2023 09:00 PM PHT

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Updated Apr 23, 2023 03:03 PM PHT

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