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Piolo Pascual launches record label, introduces newly-discovered artists

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<p>Piolo Pascual ventured into the world of music production as he recently launched a record label of his own named Just Music.</p><div> </div><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CBLDKkSHfp5/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="13" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"> </div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"> </div></div></div><div style="padding:19% 0"> </div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><a href="https://www.instagram.com/p/CBLDKkSHfp5/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><svg height="50px" version="1.1" viewBox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 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style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"> </div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/CBLDKkSHfp5/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Piolo Jose Pascual (@piolo_pascual)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js" type="text/javascript"></script><div> </div><p>Focusing on building the talents of artists outside the mainstream scene, Piolo offers “a home for talented singer-songwriters who have yet to be discovered.”</p><p>The 44-year-old singer-actor explained that the reason he established a music label of his own is to give a platform to potential artists in the country. </p><div><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameBorder="0" height="480" src="https://www.youtube.com/embed/t0UjPuMza-A" title="YouTube video player" width="1350"></iframe></div><p>“With the abundance of talent that we have here in the Philippines, I guess, we’ve been seeing a lot of potential in these new artists and that’s where this all came up,” he said.</p><p>“When you see a lot of artists who could potentially make a change in the scene, you want to give them that platform, that chance,” he stated. </p><div><a href="https://push.abs-cbn.com/2020/5/5/fresh-scoops/it-was-hard-for-me-to-enter-the-business-piolo-24783"><u><strong>READ: ‘It was hard for me to enter the business’: Piolo Pascual talks about showbiz beginnings in virtual roundtable with fellow Asian actors</strong></u></a></div><p>With several artists having been gifted with immense talent but are struggling to find their way into the mainstream scene, Piolo said he will give them the exposure needed to shine bright on their own. </p><p>“There are a lot of new artists and so much talent that has to be exposed, but they need a platform to legitimize it,” he said. “I want to give them a chance to shine on their own, using this label,” he added. </p><div><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameBorder="0" height="480" src="https://www.youtube.com/embed/l29iP8ZjQ3I" title="YouTube video player" width="1350"></iframe></div><p>Just Music recently launched two new artists NKO and kenji — both described by Piolo as having the “global appeal.” </p><div><a href="https://push.abs-cbn.com/2017/11/22/videos/piolo-pascual-proud-of-son-inigos-achievements-i-11085"><strong><u>READ: Piolo Pascual, proud of son Iñigo’s achievements in life</u></strong></a></div><p>“When I first heard them, I knew that they had global appeal, alam mong hindi sila basta mainstream songs. Discovering new talents that have their own taste in music, in the way they want to express themselves, it’s nice,” he said. </p>