PH telco brand appoints K-pop group TOMORROW X TOGETHER as their new ambassadors

Following their partnership with BTS early this year, Philippine telecommunications brand Smart announced its collaboration with South Korean boy band TOMORROW X TOGETHER (TXT) on Tuesday, July 27.

Photo credit: Smart Communications Inc. | PUBLICITYASIA

The telco company is unveiling a new campaign featuring the K-pop group this August, which TOMORROW X TOGETHER members briefly shared through a video greeting posted on Smart's Facebook page.

Composed of Soobin, Yeonjun, Beomgyu, Taehyun, and Hueningkai, the K-pop stars greeted their Filipino MOA in the said post. "With Smart, we want to inspire the youth to take charge, stand out, and build your own tomorrow," Yeonjun said.

They also thanked the Philippine telco brand for having them before saying the signature line, "Simple, Smart ako" in unison.

Meanwhile, a press release sent by PUBLICITYASIA said, "Smart is teaming up with the five-member Korean boyband to introduce BUILD YOUR OWN GIGA, Smart Prepaid’s latest groundbreaking offer that gives all prepaid subscribers the ease and flexibility to make their own GIGA promos attuned to their passion and lifestyle."

TOMORROW X TOGETHER made their debut under BIGHIT MUSIC (formerly Big Hit Entertainment) in 2019, and has since released chart-topping songs like Crown, Blue Hour, and 9 and Three Quarters (Run Away), among others.

Just this July, the group released their first English track titled Magic, which they performed on the US program The Late Late Show with James Corden.