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FDCP plans to tap MMDA, mayors to entice more moviegoers

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Drew Acierto

<p>As restrictions on moviegoers slowly loosen, Film Development Council of the Philippines (FDCP) Chair Tirso Cruz III plans to improve audience numbers by asking for help from the MMDA and mayors of the country.</p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CjRbJIiPY8U/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"> </div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"> </div></div></div><div style="padding:19% 0"> </div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><a href="https://www.instagram.com/p/CjRbJIiPY8U/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><svg height="50px" version="1.1" viewBox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 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style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"> </div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/CjRbJIiPY8U/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Pip Silvano Cruz (@tirsocruziii)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js" type="text/javascript"></script><p>In an interview with <em>Inquirer,</em> the actor shared his visions for his term as Chairman.</p><div><a href="https://push.abs-cbn.com/2022/10/22/fresh-scoops/tirso-asks-for-better-funding-to-improve-film-prod-203205"><strong><u>READ: Tirso Cruz asks for better funding to improve country’s film production</u></strong></a></div><p>“I’m also planning to approach them to ask for help in terms of uplifting the industry. We’re not that big as an industry but we are equally important as the others. We really need help and we are hoping to strike a compromise with them,” Tirso shared.</p><p>Tirso added that after he assumed his position, he immediately got in contact with the Cinema Exhibition Association of the Philippines (CEAP) to address some concerns the organization has.</p><p>He shared that there is still a low turnout of moviegoers due to the fear of catching the COVID-19 virus while in cinemas. The actor shared that it was pointed out to him that there hasn’t been any incident where an individual claimed they were infected with the virus while watching in the movie theaters.</p><div><a href="https://push.abs-cbn.com/2022/7/8/fresh-scoops/ice-feels-proud-of-wife-accomplishments-201130"><strong><u>READ: Ice Seguerra feels proud of wife Liza Diño’s accomplishments as FDCP Chair</u></strong></a></div><p>“Since people are still too scared to go to movie houses, each screening becomes an additional expense to them. This is taking a toll on their businesses. It doesn’t help that Filipino producers still do not see the need to do commercial theatrical releases for their films,” he added.</p><p>Tirso added that he has been training different individuals and sending them to international film festivals in order to gain experience and knowledge. He shared that he wants everyone on his team and not just him, to gain the confidence and skills to further push Pinoy films and talents.</p><p>“We believe in educating our film workers, hindi ‘yong kaalaman na bara-bara. Of course, we expect to gain from our investment. We hope that the training will eventually result in job offers for Filipinos,” he said.</p>

Tirso Cruz III lays out his plans for the revival of the Philippine cinema going into the new normal.