J-Hope of BTS is now a House Ambassador for Louis Vuitton

BTS member J-Hope is now an ambassador for Louis Vuitton.

On Friday, February 24, the French luxury fashion brand announced that the K-Pop star is now their official House Ambassador.

"#jhope for #LouisVuitton. The Maison is pleased to announce that the world-renowned rapper-singer-songwriter, and music producer will be joining as new House Ambassador. #BTS," Louis Vuitton posted on social media.

The luxury brand praised J-Hope's creativity and his efforts to push artistic boundaries.

"He is beloved by fans across the world for his upbeat energy, precise choreography and creative musical direction," Louis Vuitton said in a statement as reported by Billboard.

"With a positive on-and-off-stage presence, J-Hope continues to push artistic boundaries and inspire international audiences."

Fans of J-Hope were quick to express their elation following the announcement.

"Let's go our hope 🥰 so happy for you. Expecting great things from this partnership!" one fan said.

"Congratulations Hobi, another achievement added to the list," another fan wrote.

In January, J-Hope attended Louis Vuitton's 2023 Fall-Winter Men’s Collection fashion show in Paris.

Being chosen as the house ambassador for Louis Vuitton is just one of the growing number of J-Hope's achievements.

He is currently starring in a Disney+ documentary titled J-Hope in the Box. The documentary features the 200 days leading to the launch of his debut album Jack in the Box. It also follows his journey as the first K-Pop act to headline Lollapalooza in 2022.

In an interview with Rolling Stone in 2022, J-Hope shared how he came up with the decision to release a full-length album.

"While promoting as BTS, I kept asking myself the question 'What type of music can I do as BTS’ J-Hope?' I am always asking myself that question, steadily coming up with a plan. I think by doing that, naturally, my [2018] mixtape Hope World came out… and from reflecting more, I realized I wanted to show more dancing, which you can consider as my main foundation," he said.

"That led to the creation of [2019 solo single] 'Chicken Noodle Soup,' which features more of that. I started to think that J-Hope needed to show more sincerity in music, and that’s what I focused on while approaching Jack in the Box," he stated.