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How much does a luxury influencer make? Heart Evangelista answers

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E. Kristhoff Cagape

<p>Heart Evangelista opened up about her life as a global luxury influencer.</p><p>In an interview with Boy Abunda, the actress and style icon shared the work that she does as a luxury influencer.</p><p>&quot;Parang kang artista, it&#x27;s kinda like, I look at it as a character. Basically you work with different brands and they also tap you to promote the latest bags, shoes,&quot; she explained.</p><p>&quot;It depends with your rank, if you are just for social media or they invite you to [a] show, if you are in front row, if you can be a client or couture client or influencer, and an actress at the same time, even better.&quot;</p><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/CsP31BoIOVB/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fent-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A2559395%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe><script async="" src="//www.instagram.com/embed.js"></script><p>When asked how she achieved becoming a luxury influencer, Heart shared that it started years ago when she decided to go beyond the status quo.</p><p>&quot;I think about six and seven years ago, I felt like I didn&#x27;t have any opportunities. I was tired with playing a character. I didn&#x27;t know what to do. I was bored with my life. I started to paint, because of painting I started to kinda inspire myself with the different colors of this world,&quot; she relayed.</p><p>Heart also shared that she also began to travel and later on got exposed to the fashion industry.</p><p>&quot;I really never traveled much especially I was with my mom. Matagal na akong hindi pinapayagan ng mommy ko eh. I decided na I cannot conform anymore to what the world wants, Philippines, kailangan ganito ka, ganyan ka. I just wanna be myself. Ever since kikay ako, mahilig ako magbihis and I started to get into fashion and I was invited to attend one of the first shows of Schiaparelli (a fashion brand),&quot; she said.</p><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-1" src="https://www.instagram.com/p/CsDyCq1r-Y6/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fent-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A1%2C%22os%22%3A2559407.5999999642%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-1" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe><script async="" src="//www.instagram.com/embed.js"></script><p>Though she was not always seated at the front row at the beginning, Heart said that fate took part when she was initially navigating the fashion industry.</p><p>&quot;I was not always in the front row but I was always at the right place and at the right time. And I met Kevin Kwan (<em>Crazy Rich Asians</em> author). I really owe a lot to him. Kevin Kwan in a sense launched me with the <em>Harper&#x27;s Bazaar</em> feature,&quot; she said.</p><p>Heart was also asked how much a luxury influencer makes.</p><div><a href="https://push.abs-cbn.com/2023/2/14/heart-evangelista-shares-her-definition-of-being-a-role-model-1123"><strong>READ: Heart Evangelista shares her definition of being a role model</strong></a></div><p>She explained that it really depends on the scope of work. &quot;Per post, if IG reel lang ba, if posting lang ba, if may YouTube ba &#x27;yan, kung kasama ba sa equations sa ‘yung kikitain mo &#x27;yung video people or minus na ‘yun kasi ikaw na ang gagawa nun,&quot; she relayed.</p><p>&quot;Ready ka bang tumaya at magbayad ng music na may royalties or generic, mga ganyan marami kailangan i-consider.&quot;</p><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/reel/Crqe1sDgAgH/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fent-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A2559419.7999999523%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe><script async="" src="//www.instagram.com/embed.js"></script><p>Do the earnings reach million range? &quot;It can be,&quot; Heart replied.</p><p>In the same interview, Heart was also asked on how she manages attending multiple shows during fashion week.</p><p>“Takbo, sakit na kung sakit, a dose of vitamin C, kabit na dextrose or catheter kailangan makapunta tayo sa next show,” she quipped.</p><p>“You cannot miss it because it is once in a [lifetime]. Every season is different, every season it’s a different experience, it&#x27;s a different emotion. I’m an artist. I love to see it in front of me, the different palates, iba siya so hindi talaga pwede [ma-miss out]. It&#x27;s a missed opportunity.”</p>

How much does a luxury influencer make? Heart Evangelista answers

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How much does a luxury influencer make? Heart Evangelista answers

Toff C.

Published May 17, 2023 09:22 AM PHT

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