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GMA Exec bringing It’s Showtime to GTV: ‘It’s really a business decision for us’

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Peter Andrew Acierto

<p>GMA Network’s senior vice president, Atty. Annette Gozon-Valdez, shared that it only took a little over two weeks of negotiations between ABS-CBN and GMA to air <a href="https://ent.abs-cbn.com/itsshowtime" id="isPasted" rel="noopener noreferrer" style="box-sizing:border-box;color:rgb(93, 155, 192);text-decoration:none;user-select:auto;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255)" target="_blank"><em style="box-sizing:border-box"><strong style="box-sizing:border-box">It’s Showtime</strong></em></a> on the GTV Channel starting July 1.<span></span></p><div><span>In an interview with The Philippine Star, the executive revealed that it was a “business decision” they had to make.</span></div><div><span></span><span></span></div><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fgtvphilippines%2Fphotos%2Fa.130943140308113%2F6190750404327326%2F%3Ftype%3D3&amp;show_text=true&amp;width=500" width="500" height="639" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><span>The ABS-CBN noontime variety show is still currently airing on the TV5 network since the contract with the network will end on June 30. The noontime slot of <a href="https://ent.abs-cbn.com/itsshowtime" id="isPasted" rel="noopener noreferrer" style="box-sizing:border-box;color:rgb(93, 155, 192);text-decoration:none;user-select:auto;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255)" target="_blank"><em style="box-sizing:border-box"><strong style="box-sizing:border-box">It’s Showtime</strong></em></a> on TV5 will be replaced by Tito Sotto, Vic Sotto, and Joey de Leon’s new variety program starting this July.</span></div><div><br/></div><div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><a href="https://push.abs-cbn.com/2023/6/20/abs-cbn-declines-tv5-s-offer-to-move-it-s-showtime-to-afternoon-slot-to-air-on-gma-s-gtv-instead-1141" target="_blank" rel="noopener noreferrer"></a><span style="color:#000000;background-color:transparent;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"><a href="https://push.abs-cbn.com/2023/6/20/abs-cbn-declines-tv5-s-offer-to-move-it-s-showtime-to-afternoon-slot-to-air-on-gma-s-gtv-instead-1141" rel="noopener noreferrer" target="_blank"><strong>READ: ABS-CBN declines TV5’s offer to move ‘It’s Showtime’ to afternoon slot; to air on GMA’s GTV instead</strong></a></span></div><div><br/></div><p>“With regard to ‘It’s Showtime’ on GTV, it is really a business decision for us,” the television executive said.</p><div><span></span><span>According to Atty. Annette, it was ABS-CBN who reached out to the Kapuso network first. The GMA television executive added that having previous collaborations with the Kapamilya network made it easier to negotiate. </span></div><div><span>“Yes, it is true that ABS-CBN reached out to us first. We already have collaborations with ABS-CBN…The negotiations took only a little over two weeks. The first concern was whether the noontime slot was available on GTV,” she shared.</span><span></span></div><div><span>The previous collaboration Atty. Annette was referring to was the groundbreaking drama, Unbreak My Heart, a collaboration project between ABS-CBN, GMA, and streaming platform Viu. </span></div><div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="color:#000000;background-color:transparent;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"> </span></div><div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><a href="https://push.abs-cbn.com/2023/6/20/vice-ganda-may-mensahe-sa-madlang-people-sa-gitna-ng-rigodon-sa-noontime-blocks-2116" target="_blank" rel="noopener noreferrer"></a><span style="color:#000000;background-color:transparent;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"><a href="https://push.abs-cbn.com/2023/6/20/vice-ganda-may-mensahe-sa-madlang-people-sa-gitna-ng-rigodon-sa-noontime-blocks-2116" rel="noopener noreferrer" target="_blank"><strong>READ: </strong></a></span><a href="https://push.abs-cbn.com/2023/6/20/vice-ganda-may-mensahe-sa-madlang-people-sa-gitna-ng-rigodon-sa-noontime-blocks-2116" rel="noopener noreferrer" target="_blank"><strong>Vice Ganda, may mensahe sa Madlang People sa gitna ng rigodon sa noontime shows</strong></a></div><div><br/></div><p>Having <a href="https://ent.abs-cbn.com/itsshowtime" rel="noopener noreferrer" target="_blank"><em><strong>It’s Showtime</strong></em></a> on GTV means that GMA will have two noontime variety programs airing at the same time––the other being Eat Bulaga. Atty. Annette sees this as an opportunity for the viewers to have more options in the future.</p><div><span></span><span>“We think that the more good shows there are on noontime, the better it is for the Filipino viewers,” she added.</span></div><div><span></span><span>Meanwhile, the GMA television executive revealed that it is now possible for GMA celebrities to guest on It’s Showtime––something netizens have been hoping for ever since the announcement earlier this week.</span></div><div><span></span><span>“Yes, it is a possibility for GMA stars to guest on Showtime,” she revealed. </span></div><div><span></span><span>Earlier this week, ABS-CBN thanked the TV5 executives for allowing <a href="https://ent.abs-cbn.com/itsshowtime" id="isPasted" rel="noopener noreferrer" style="box-sizing:border-box;color:rgb(93, 155, 192);text-decoration:none;user-select:auto;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255)" target="_blank"><em style="box-sizing:border-box"><strong style="box-sizing:border-box">It’s Showtime</strong></em></a>  to air on their network. The Kapamilya network assured the Madlang People that they will continue the fun and excitement on the noontime show in the coming days. </span></div>

<p>This is the reason GMA will be bringing 'It's Showtime' to GTV.</p>

This is the reason GMA will be bringing 'It's Showtime' to GTV.

GMA Exec on bringing ‘It’s Showtime’ to GTV: ‘It’s really a business decision for us’

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GMA Exec on bringing ‘It’s Showtime’ to GTV: ‘It’s really a business decision for us’

Drew Acierto

Published June 22, 2023 07:23 PM PHT

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