Matteo Guidicelli: ‘I'm very proud of Sarah’

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Matteo Guidicelli: ‘I'm very proud of Sarah’

Ann Manhit

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“This is hers,” shared Matteo Guidicelli, referring to his wife Sarah Geronimo’s production company. “She has creative control in doing what she wants to do.”

G Productions is the concert organizer behind Sarah G x Bamboo, dubbed as “this year's biggest concert collab”. It will be held on July 7, 2023 at the Araneta Coliseum.

During the media launch of Sarah as Sun Life’s newest brand ambassador last July 1, 2023 at Sofitel, Matteo couldn’t help but sing praises of his wife’s achievements. 

“I’m very proud of Sarah because, every single day, you see her growth as a woman, as an independent woman who really knows what she wants,” said Matteo. “She’s very eager to learn about life.”

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Sarah has been in the industry for two decades now. It was just last May 12, 2023 when Asia’s Popstar Royalty staged a concert to commemorate her 20th anniversary. She also has a new album as a gift for her loyal fans.

Aside from being a performer, Sarah has also extended herself to working behind the scenes. Now an entrepreneur, she has been busy working on her production company, G Productions. 

“G Productions is our baby project,” said Matteo. “It all started during the pandemic.”

During the lockdown, the two would shoot some videos at home. Coming up with G Productions was an idea they initially joked around with. After some time, the two had a conversation where Sarah voiced her observations about the lack of opportunities for some new artists. 

“Parang may mga nakikitaan kami ng potential sa mga artists, and we feel na kulang ng push. Parang ang galing ng artist, pero hindi napu-push masyado, hindi nama-maximize ‘yung talento niya o capabilities niya as an artist,” observed Sarah.

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There were also some instances when Sarah would be offered a song that she felt would be a better fit for another artist. That sparked an idea within her to dabble in the production side as well. 

“Sabi ko, parang nice din na in the future maging involved din sa production ng project,” she said. 

Now, G Productions has been collaborating with the big companies and producing projects for two years already. 

“We’ve been co-producing projects with Viva,” shared Matteo. 

Some of the projects that G Productions have had a hand in include Sarah’s music videos and her concerts.

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“Sarah is all about collaboration and lifting up Filipino artists,” he shared. “If you hear her new songs, these are all from new Filipino artists. That’s her advocacy: to really push Filipino artistry.”

Sarah has big dreams for Filipino artists and hopes that the time will come that the world will truly come to appreciate what Filipinos bring to the table. 

“Importante ang legitimacy, credibility,” explained Sarah. “Sana magkaroon tayo ng version nation ng Grammys, ng Golden Globe Awards. Sana one day, pagyamanin ng husto ang ating sining.” 

More than happy to be the wind beneath his wife’s wings, Matteo fully believes in her capability to achieve whatever she sets her mind to. He is in full support of Sarah’s dream to elevate and celebrate Filipino talent. 

“Ako, extra lang ako. I’m just here to support my wife,” said Matteo. “This is her company, and I’m just here to support. It’s all her brains and her creativity.” 

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Also in the works is G Studios, which is the physical studio of their production company.  It is located in Alabang and is set to open by the end of July.

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