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Jennie releases new single ‘Mantra’ under own agency in partnership with Columbia Records

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E. Kristhoff Cagape

<p>Jennie has released her newest single &quot;Mantra&quot; on Friday, October 11. It&#x27;s her first single under her agency OA in partnership with Columbia Records.</p><p>The K-Pop star also dropped the music video for the track, which already gained 14 million views on YouTube as of this writing.</p><p>Fans online were quick to express their admiration for the song</p><p>&quot;Jennie has come a long way, her growth as a solo artist is so remarkable,&quot; one fan posted.</p><p>&quot;This concept is so Jennie. I love this so much!&quot; another fan commented.</p><div><iframe width="640" height="360" src="https://www.youtube.com/embed/bB3-CUMERIU" title="JENNIE - Mantra (Official Music Video)" frameBorder="0" allowfullscreen=""></iframe></div><p>In a recent interview with <em>Vogue</em>, Jennie described the track as a girl power anthem. &quot;It&#x27;s a fun, upbeat anthem that celebrates girl power and inspires every woman to shine in her own way with confidence,&quot; she relayed.</p><p>The singer also vowed that she would continue creating opportunities for her to connect with her fans.</p><p>&quot;I’ll be focusing on creating opportunities for us to connect and communicate, allowing us to share special experiences together and interact with fans from all over the world,&quot; she remarked.</p><p>Jennie&#x27;s previous solo singles include &quot;You &amp; Me&quot; in 2023 and &quot;Solo&quot; in 2018.</p><p>It was in September when Jennie&#x27;s agency OA signed a partnership with Columbia Records for her solo career.</p><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/p/DA7DgMHTjUp/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fent-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A121037.29999998212%2C%22ls%22%3A120807.29999998212%2C%22le%22%3A120809.5%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="567" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>Jennie launched OA back in December 2023 to handle her solo activities.</p><p>&quot;As I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and, of course, BLACKPINK. Thank you,” she posted back in December of last year.</p><div><a href="https://push.abs-cbn.com/2023/12/24/blackpink-s-jennie-establishes-personal-label-oddatelier-1415" rel="noopener noreferrer" target="_blank"><strong><u>READ: BLACKPINK’s Jennie establishes personal label ODDATELIER</u></strong></a></div><p>OA, which stands for ODD ATELIER, &quot;is a space that aims to create new things that attract attention in a different way from what is usual or expected&quot; according to the agency&#x27;s post upon its launch last year.</p><p>Meanwhile, Jennie, along with the other three members of BLACKPINK, renewed her contract with YG Entertainment to continue managing the group&#x27;s activities.</p>

<p>In a recent interview with Vogue, Jennie described 'Mantra' as a girl power anthem. The song was released on October 11. </p>

In a recent interview with Vogue, Jennie described 'Mantra' as a girl power anthem. The song was released on October 11.

Jennie releases new single ‘Mantra’ under own agency in partnership with Columbia Records

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Jennie releases new single ‘Mantra’ under own agency in partnership with Columbia Records

Toff C.

Published Oct 12, 2024 01:32 PM PHT

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