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Heart Evangelista is No. 1 APAC celebrity in media impact value at recent Paris Fashion Week

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E. Kristhoff Cagape

<p>Heart Evangelista is the highest-ranking celebrity from APAC in media impact value for the Spring/Summer 2025 season of Paris Fashion Week.</p><p>According to marketing and analytics platform Launchmetrics, Heart generated $10.6 million in MIV, making her the top-performing APAC celebrity for the fashion week.</p><p>She is followed by Thai actor Nattawin Wattanagitiphat who generated $10.2 million in MIV. Another Filipina celebrity, Pia Wurtzbach, ranked third who generated $7 million in MIV.</p><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-1" src="https://www.instagram.com/p/DA0FFsDTl1H/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fent-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A1%2C%22os%22%3A42026.89999997616%2C%22ls%22%3A12821.200000047684%2C%22le%22%3A12828.800000071526%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-1" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>Thai star Freen Sarocha ranked fourth, generating $5.9 million in MIV, while Korean star Nam Joo-hyuk ranked fifth after generating $5.7 million in MIV.</p><p>As per Launchmetrics, Media Impact Value is a proprietary algorithm created by the platform to &quot;measure and benchmark the impact of all media placements and mentions across different Voices in the fashion, lifestyle, and beauty industries.&quot;</p><p>Following this latest milestone, Heart took to social media to share her thoughts and reflections on life and career.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1729325471861.png" style="width:500px" class="fr-fic fr-dib"/></div><p>&quot;Just some thoughts. Numbers, ratings, likes will always change. It should never determine your worth. (If by chance you make it - be thankful to those who blessed you with love),&quot; she said.</p><p>She went on: &quot;Be kind (sometimes it&#x27;s the hardest thing to do) but kindness will always win.&quot;</p><p>The actress and style icon added: &quot;It&#x27;s not how fast you get there... it&#x27;s all part of the story. The show of your life is NOT gonna end with 1 season after all. There has got to be more! So don&#x27;t rush! You&#x27;re on your own path. Take your time, it&#x27;s not a rat race.&quot;</p><div><a href="https://push.abs-cbn.com/2024/10/10/heart-evangelista-lands-the-digital-cover-of-vogue-singapore-937" rel="noopener noreferrer" target="_blank"><strong><u>READ: Heart Evangelista lands the digital cover of Vogue Singapore</u></strong></a></div><p>Following her Paris Fashion Week stint recently, Heart became the latest digital cover star of <em>Vogue Singapore</em>.</p><p>In her interview with the magazine, Heart shared what she loves most about being in the fashion industry.</p><p>&quot;How everybody is welcome; how there’s no judgement regarding height or style. It’s a celebration—a party celebrating everyone’s individuality,&quot; she stated.</p><p>She went on: &quot;What I love most are the unsung heroes, the street style photographers, because they translate what’s on the runway into real life.&quot;</p>

<p>According to marketing and analytics platform Launchmetrics, Heart generated $10.6 million in media impact value at the Spring/Summer 2025 season of Paris Fashion Week.</p>

According to marketing and analytics platform Launchmetrics, Heart generated $10.6 million in media impact value at the Spring/Summer 2025 season of Paris Fashion Week.

Heart Evangelista is No. 1 APAC celebrity in media impact value at recent Paris Fashion Week

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Heart Evangelista is No. 1 APAC celebrity in media impact value at recent Paris Fashion Week

Toff C.

Published Oct 19, 2024 04:16 PM PHT

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