Push Admin

Ice Seguerra is happy about progress of his and Liza Diño’s production company

Article (news)

Nikka Avegail Sabio

<p>Singer-songwriter and actor Ice Seguerra couldn’t help but feel overwhelmed recalling how his and wife actress Liza Diño’s production company, Fire and Ice, has made progress in the past months.</p><p>During the media conference for his interactive concert, Ice shared how grateful he is to see the improvement of their company.</p><p>“It feels, minsan nakaka-overwhelm siya because sinimulan namin ni Liza itong Fire and Ice, it&#x27;s really just the two of us. We are getting people na paunti-unti pa,” Ice shared.</p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/C-KHrSSh9t1/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><a href="https://www.instagram.com/reel/C-KHrSSh9t1/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><br/></div><div style="padding-top:8px"><div style="color:#3897f0;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/reel/C-KHrSSh9t1/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;line-height:17px;text-decoration:none" target="_blank">A post shared by Ice Seguerra (@iceseguerra)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js"></script><p>He also recalled how it had started off as their dream and eventually turned into reality, which he is thankful for this year.</p><p>“Wala kaming big investors, talagang kami lang because yung pangarap namin na we hold yung creativity namin sa event. It’s very important for us to really make the big decisions. Happy lang kami na mula noon nagkakaroon na ng taong naniniwala sa amin, nagkakaroon na ng iba-ibang staff. May nag-iinvest na paunti-unti,” he said.</p><p>Ice went on: “Nakakatuwa lang na nakikita nila yung goal, yung vision kung ano si Fire and Ice. Ang sarap lang na the people we work with here are a team. Ang sarap ng synergy namin, nagkakaintindihan ang lahat sa kung anong gustong gawin ng isa&#x27;t isa. May pagtitiwala.”</p><p>Besides its progress, the singer expressed that managing their production company with his wife is something he really cherishes.</p><p>“More than anything, ang sarap lang na iyong growth namin is because we are learning from all these different things we are doing, and I’m happy more than anything that I’m doing this with my wife kasi ayon naman yung dream namin talaga,” Ice stated.</p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/DBdT-gAycZb/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><a href="https://www.instagram.com/p/DBdT-gAycZb/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><br/></div><div style="padding-top:8px"><div style="color:#3897f0;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/DBdT-gAycZb/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;line-height:17px;text-decoration:none" target="_blank">A post shared by Ice Seguerra (@iceseguerra)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js"></script><p>“Kahit busy siya, busy ako, alam kong, two worlds, one dream yung pinagpupuntahan ng mga ginagawa namin,” he continued.</p><p>“Happy lang ako kasi ang ganda ng nagiging response ng mga tao. They enjoy the things we put out. Nakakatuwa lang.”</p><p>In December 2022, the couple launched their own production company after Liza ended her time as chairman of Film Development Council of the Philippines (FDCP).</p><p>“This is a new company that Ice and I put together after my turn in FDCP. Thank you all for the wonderful six years that you gave to me and the support that you gave to the FDCP and the programs that we were able to launch and initiate para sa ikalalago ng ating industriya,” Liza shared during the Fire and Ice thanksgiving party and press conference.</p><div><a href="https://push.abs-cbn.com/2023/1/2/ice-seguerra-and-liza-di-o-talk-about-new-baby-1009"><strong>READ: Ice Seguerra and Liza Diño talk about their new ‘baby’: ‘We’re very, very happy and proud!’<br/></strong></a></div><p>Ice’s interactive concert, Videoke Hits, is one of the shows that the company produced. After receiving good feedback, it will be staging its fifth show in November at the Music Museum.</p><p>“Nakakatuwa lang na itong Videoke Hits nagsimula 2016, 2014, early on. Ang simula niyang concept kakanta lang ako ng videoke songs tapos I rearrange it my way on how I sing it. And ang ganda ng dinagdag ni Liza na element na talagang siya ang nakaisip na let’s really involve the audience,” Ice said, revealing it was Liza’s brainchild.</p><p>“Ayun yung naging magic ng show kasi kung walang ganoon, parang kumakanta lang ako ng mga songs sa videoke, pero dahil may audience element siya, suddenly everything becomes different,” he added.</p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/DBILMuzz540/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><a href="https://www.instagram.com/p/DBILMuzz540/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><br/></div><div style="padding-top:8px"><div style="color:#3897f0;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/DBILMuzz540/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;line-height:17px;text-decoration:none" target="_blank">A post shared by Ice Seguerra (@iceseguerra)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js"></script><p>The couple is planning to take Ice’s concert to places worldwide, especially in countries with a large number of Overseas Filipino Workers (OFWs).</p><p>“We really plan to tour this time— different cities all over the world. Mayroon na po kaming kausap sa Australia, Canada. Hopefully sa Middle East din,” Ice announced.</p><p>“I really wanna bring this to Singapore and Hong Kong also kasi marami tayong OFWs doon. Sa totoo lang, whenever I sing for our OFWs, iba yung joy na nararamdaman ko kasi nararamdaman mo rin yung pagkamiss nila sa Pilipinas. And I know this show, they will love this. This show is for them,” he added.</p><div><a href="https://push.abs-cbn.com/2024/10/29/ice-seguerra-to-stage-videoke-hits-concert-again-136"><strong>READ: Ice Seguerra to stage again Videoke Hits concert, features OPM songs</strong></a></div>

<p><i>Ice Seguerra looks back on how his and his wife, Liza Diño’s production company Fire and Ice started.</i></p>

Ice Seguerra looks back on how his and his wife, Liza Diño’s production company Fire and Ice started.

Ice Seguerra is happy about progress of his and Liza Diño’s production company: ‘Two worlds, one dream’

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Sudoku

Word of the Day

Lotto

Horoscope

Celebrities

Ice Seguerra is happy about progress of his and Liza Diño’s production company: ‘Two worlds, one dream’

Nikka Sabio

Published November 01, 2024 09:00 AM PHT

|

Updated November 22, 2024 09:52 PM PHT

Read More:

Ice Seguerra

Liza Dino

Videoke Hits

Fire & Ice

celebrity news

entertainment news

showbiz news

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.