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Abi Marquez shares  takeaway from collaborating with US creators

Abi Marquez shares biggest takeaway from collaborating with US creators

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Abi Marquez on collaborating with US creators

Abi Marquez recently collaborated with various food content creators in the US.

Abi Marquez on collaborating with US creators: 'Lahat sila gustong matutong magluto ng Filipino food'

E. Kristhoff Cagape

<p>Filipino content creator Abi Marquez, aka &quot;Lumpia Queen&quot;, shared how she keeps up with the fast-changing trends on social media.</p><p>&quot;Number one you really need to know what works for you and what is really your core and that&#x27;s what you&#x27;re going to keep for all your videos,&quot; she highlighted in an interview with Bianca Gonzalez for the TFC show BRGY.</p><p>For me it&#x27;s quality, it&#x27;s always having my video bring value to others—educational and entertaining—and whatever treatment could that be basta nandun &#x27;yung core values ko this is going to be an Abi Marquez video,&quot; she pointed out.</p><p>Abi also shared that she observes pop culture trends in order to offer something that goes with the tides of digital space.</p><div><iframe width="1280" height="720" src="https://www.youtube.com/embed/Cjvp5Jlub7M" title="Abi Marquez On Her Dream Collabs | BRGY UNCUT (3/3)" frameBorder="0" allowfullscreen=""></iframe></div><p>Yes there are trends and people&#x27;s preference on topics on what they want to watch and they really change over time so part of our job as creators is to really consume and watch videos that are going viral right now, &#x27;yung mga pop culture preferences,&quot; she said.</p><p>Recently, Abi traveled to the US to attend award ceremonies for the Webbys. Aside from gracing these events, the &quot;Lumpia Queen&quot; also got to collaborate with various content creators in America.</p><p>I really just wanted to make the most of that trip and one of the things I really wanted to do was to meet and to work with the people I admire and those are the food creators,&quot; she recalled.</p><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/C8-tVs_P1qy/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fent-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A876748.3000000119%2C%22ls%22%3A875699.8000000119%2C%22le%22%3A876737.0999999642%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>Abi got to collaborate with various creators while she was in the US including Uncle Roger, Chef Rush, and Kevin Lee, among others.</p><p>When asked what her biggest takeaways were after collaborating with these creators, Abi relayed that she realized that a lot of people in the US are interested on discovering Filipino food.</p><p>&quot;Ang pinakamalaking realization is lahat sila gustong matutong magluto ng Filipino food. &#x27;Cause each time we plan a collaboration we would think of a recipe na lulutuin namin and they all want to do Filipino food so it makes me so happy and really proud, very interesting also,&quot; she recalled.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/reel/C89d_DXSN9E/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fent-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A1018648.1999999881%2C%22ls%22%3A875699.8000000119%2C%22le%22%3A876737.0999999642%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>She went on: &quot;Now the world knows these people are actually interested in Filipino food and when we upload these videos, these top creators, they would have Filipino food on their feeds so it&#x27;s also a nice thing for us as a country,&quot; she highlighted.<br/><br/></p><p>In May, Abi bagged the 2024 People’s Voice Award for Food and Drink in Social at The Webby Awards held in New York City.<br/><br/></p><div><strong></strong><u><strong></strong></u><strong></strong><strong>READ: </strong><strong></strong><u><strong></strong></u><a href="https://push.abs-cbn.com/2024/6/8/-lumpia-queen-abi-marquez-shares-behind-the-scenes-of-webby-awards-experience-1243"><u><strong><u>‘Lumpia Queen’ Abi Marquez shares behind-the-scenes of Webby Awards experience</u></strong></u><u></u><strong><u></u></strong></a></div><p><br/>&quot;WE WON!!! 🥹🏅🏆 It still feels so surreal receiving the People’s Voice Winner award in the Food &amp; Drink Category at The Webby Awards! It was the first time I went to the US, and I am so grateful to have gone while representing the Philippines and every Filipino home cook out there,&quot; she posted on TikTok following her win.</p><p>She added: &quot;I hope I made every single one of you proud... When I walked up on stage. I just couldn&#x27;t put my smile down and I tried my best to say the five words loud and clear, &#x27;Philippines this is for you!&#x27;&quot;</p>

<p>Abi Marquez recently collaborated with various food content creators in the US.</p>

Abi Marquez on collaborating with US creators: 'Lahat sila gustong matutong magluto ng Filipino food'

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Abi Marquez on collaborating with US creators: 'Lahat sila gustong matutong magluto ng Filipino food'

Toff C.

Published Jul 19, 2024 01:39 PM PHT

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Bianca Gonzalez

Kevin Lee

Abi Marquez

America

Abi

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Philippines

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