Every October, the world unites in a shared cause:

breast cancer awareness

. Here in the Philippines, where breast cancer is the most common form of “big C” among women, Breast Cancer Awareness Month holds profound significance. It’s a time to educate, raise funds, and support those affected. It’s also a moment to reflect on the strength of Filipino women—our mothers, sisters, and friends—who face this battle with resilience, grace, and hope.

In the Philippines, the statistics surrounding breast cancer are both staggering and sobering. According to the Philippine Cancer Society, about 1 in 13 Filipino women will develop breast cancer in their lifetime. The World Health Organization (WHO) reported breast cancer incidence in the Philippines to be 33,079 back in 2022—among the highest in Asia. Annually, the WHO estimates that over 27,000 new cases of breast cancer are diagnosed in the country, with about 9,000 of those leading to fatalities.

The numbers make it clear: early detection and awareness are more crucial than ever. But it’s not just about the statistics. Behind each number is a real woman with her own story—stories of survival, strength, and sometimes heartbreak. That’s why awareness campaigns are vital to educate, inspire, and make a change.

PURPOSE-DRIVEN PROFITS: Brands that Show Support

Over the years, many beauty and lifestyle brands, and establishments in the Philippines have joined the fight against breast cancer. Through special campaigns, limited-edition products, and donations to various foundations, these companies are helping spread awareness in a uniquely feminine way—by encouraging women to take care of themselves and each other.

1. Estée Lauder PH: A global pioneer in breast cancer awareness, Estee Lauder Philippines partnered with SM Supermalls with the theme, “Beautifully United to Help End Breast Cancer.” The collaboration has been hosting events that educate women about the importance of self-examination and regular check-ups (free breast health exams were offered at SM Aura for early detection and regular screening). They also lit up big establishments in pink lights, to show solidarity to survivors and those diagnosed.

The Victor turned pink at Bridgetowne in Quezon City for Estée Lauder’s Breast Cancer Awareness efforts

Other big and iconic landmarks included in the pink light-up campaign are SM Mega Mall Mandaluyong, SM Mall of Asia Pasay, SM Seaside City Cebu, SM Lanang Davao, and SM Aura Taguig, UpTown Mall Taguig, and even the Cebu-Cordova Link Expressway (CCLEX).

The global group of companies also listed down brands that are offering “Pink Ribbon Products” as they fulfill their mission “to create a breast cancer-free world and raise funds for the Breast Cancer Research Foundation® (BCRF).” Check out the list of brands here.

2. Avon Philippines: Avon is one of the biggest advocates for breast cancer awareness in the Philippines, with the global headquarters having been at the forefront of the fight against breast cancer since 1992. That’s beyond 3 decades of commitment! This year, they have their BOOB LOVE call-to-action that encourages women to “feel themselves,” detect early signs and take action. To raise funds, they are hosting a Walk For A Cause event this October 20, 6AM at Emerald Avenue, Ortigas Center, with their Avon Feel Yourself Pink Parade. Participants are encouraged to attend in fun, pink-themed outfits as they march the streets with a giant pink ribbon, “united in support of the brave fighters and survivors.”

“Through educational programs and impactful collaborations with NGOs, we aspire to create a future where every woman has access to the critical information and support needed, envisioning a world where breast health is universally recognized, valued, and protected,” Avon states on their website.

Ticket sales will be contributed to the Philippine Cancer Society.

3. Klean Kanteen: This popular drinkware brand launched a limited edition 36oz RISE and Go Tumbler in Berry Blossom—their first multi-colored, Philippine-exclusive tumbler in partnership with ICanServe Foundation, a non-profit organization in the country that focuses on promoting breast cancer awareness, early detection, and patient support. “We’re celebrating with @icanserve as they mark their 25th anniversary, honoring community and power 💪💖 We are dedicating part of the proceeds from each tumbler sale to support their programs for breast cancer patients and survivors,” captioned on their Instagram post.

With every purchase of the RISE and Go limited edition tumbler (P2950 each), a portion of the proceeds go to the ICanServe Foundation for breast cancer research and support. Available at Klean Kanteen and Certified Calm stores, on www.certifiedcalm.com, and @shopcertifiedcalm.

4. The Manila Peninsula: Popular for its grandiose lobby lounge and fancy afternoon tea menu, the 5-star hotel is raising awareness with its pink-themed offerings, with a portion of the proceeds going to the breast cancer-related advocacies of the Philippine Foundation for Breast Care Incorporated.

The Peninsula in Pink Afternoon Tea

, priced at P2,890, offers a delightful three-tier set of treats accompanied by your choice of teas. For an elevated experience, you can opt to add two flutes of champagne for P4,890. Meanwhile, the

Pink Staycation Package

features a pink-themed turn-down amenity with the inclusion of enjoying the pink-themed afternoon tea at The Lobby. Rates for the package start at P15,000 for a Deluxe Room. Both offers are available until

October 15, 2024

.

A pink-themed afternoon tea at “The Pen” aims to raise breast cancer awareness

THINK PINK: Raising Awareness in Simple & Impactful Ways

While beauty brands are contributing through product sales and campaigns, it’s also important for each of us to get involved. Here are a few ways you can help raise awareness:

• Wear pink: October is the time to embrace pink. Whether it’s a ribbon, a shirt, or a full ensemble, wearing pink is a simple yet powerful way to show your support and start conversations about breast cancer awareness.
• Check yourself: Regular self-examinations and scheduling annual mammograms if you’re over 40 are two of the most effective ways to catch breast cancer early. It’s a small act that could save your life.
• Join fundraisers: Whether it’s a marathon, a benefit concert, or your favorite lipstick donating a portion of their profit to clinics or foundations, fundraising events for breast cancer awareness abound in October. Not only do these events raise money for crucial research and patient support, but they also foster a sense of community and solidarity.

Breast Cancer Awareness Month is more than just a moment to wear pink or support a campaign. It’s about creating a future where breast cancer no longer takes our loved ones too soon. By fostering awareness, supporting those affected, and contributing to early detection efforts, we can move towards a world where breast cancer is no longer something to fear.

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