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H&M boosts digital presence to reach more Pinoy fashionistas

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H&M Philippines

<p>In an effort to keep up with fast-changing fashion trends and cater to the needs of millennial shoppers, leading global clothing brand H&amp;M is launching eight new ways for customers to get connected to fashion and H&amp;M.</p><p>With these digital accounts, you no longer have to go to an H&amp;M store to check if a product is already available in the country and how much it costs. All you have to do is open your laptop or mobile devices and start your virtual window shopping.</p><div><strong>1. Website: <a href="http://hm.com/ph" target="_blank">hm.com/ph</a></strong></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/01/28/h-m-1.jpg"/></figure></div><p>Featuring the brand&#x27;s latest collections and fashion items as well as their corresponding prices in Philippine peso, the website enables every customer to check out H&amp;M’s latest items -- from knitwear to bikinis.</p><p>The website has four major tabs: ladies, men, kids, home, and the H&amp;M Magazine.</p><div><strong>2. H&amp;M Magazine: <a href="http://hm.com/ph/magazine" target="_blank">hm.com/ph/magazine</a></strong></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/01/28/h-m-2.jpg"/></figure></div><p>This digital magazine serves as a portal to the newest and hottest trends in the fashion scene. The H&amp;M digital team updates it with engaging fashion, beauty, and lifestyle articles on a weekly basis. These include news about celebrities like Kendall Jenner, features about Lucky Blue Smith wearing the latest collection or collaboration, cool makeup tips, and stories about international fashion bloggers and social media influencers.</p><div><strong>3. H&amp;M Fashion News: <a href="http://hm.com/ph/newsletter" target="_blank">hm.com/ph/newsletter</a></strong></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="" src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/01/05/newsletter.jpg"/></figure></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/01/05/15off-hm.jpg"/></figure></div><p>If you want to be the first to receive H&amp;M&#x27;s exclusive offers and fashion news, sign up for this newsletter which will be sent out to all subscribers on a weekly basis. It will also contain features about the latest collections in H&amp;M stores, as well as special announcements of upcoming deals and promotions. This will also contain some fashion and style tips.</p><p>Starting this month, new subscribers are entitled to a one-time 15% off on a regular-priced item.</p><div><strong>4. H&amp;M App</strong></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/01/05/hm-6.jpg"/></figure></div><p>For a more mobile-friendly browsing experience, you may download the H&amp;M App, H&amp;M, from Apple Store or Google Play. The H&amp;M contains similar features with the website but it is updated with the latest H&amp;M News through push notifications that will alert you anytime.</p><div><strong>5. H&amp;M Twitter (<a href="https://twitter.com/hmphilippines" target="_blank">@hmphilippines</a>)</strong></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/01/28/h-m-5.jpg"/></figure></div><p>Check out H&amp;M’s Twitter for random surprises, such as flash promos, e-vouchers, bargain deals, and sales.</p><div><strong>6. H&amp;M Facebook (<a href="https://www.facebook.com/hm/" target="_blank">@hm</a>)</strong></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/01/28/h-m-6.jpg"/></figure></div><p>If you’re looking for more style inspiration, check out H&amp;M’s Facebook page. It contains the brand’s campaign images as well as feedback from satisfied customers who flaunt their new #OOTDs.</p><div><strong>7. H&amp;M Instagram (<a href="https://www.instagram.com/hm/" target="_blank">@hm</a>)</strong></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/01/28/h-m-7.jpg"/></figure></div><p>Looking for some global fashion pegs? Check out H&amp;M’s Instagram account, which features #OOTDs from different countries. You can also explore the account and learn new ways to improve your fashion photography skills.</p><div><strong>8. #HMOOTD Promotion</strong></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/01/05/hmootd.jpg"/></figure></div><p>In line with this digital push, H&amp;M is also launching the #HMOOTD Promotion, a yearlong social media promotion to reward all Filipinos who post their H&amp;M Outfit Of The Day (OOTD) on social media under the hashtag <strong>#HMOOTD</strong>. You can also use the hashtag to check out fashion ideas from H&amp;M fans and fashionistas.</p><p>The <strong>#HMOOTD</strong> contest theme will be announced every two weeks. Winners get to win five sets of <strong>#OOTD</strong> from H&amp;M.</p><p>Indeed, the world is turning digital. To keep up with the latest fashion trends and style ideas, make sure to check out these digital accounts.</p>

<p>In an effort to keep up with fast-changing fashion trends and cater to the needs of millennial shoppers, leading global clothing brand H&M is launching eight new ways for customers to get connected to fashion and H&M.</p>

In an effort to keep up with fast-changing fashion trends and cater to the needs of millennial shoppers, leading global clothing brand H&M is launching eight new ways for customers to get connected to fashion and H&M.