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Experience economy is front and center at first-ever DigiCon XE South

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IMMAP

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/advertorial/05/25/20190524-immap_1.jpg"/></figure></div>From the delight of slowly unboxing a new gadget to stepping into your favorite little corner café, &#x27;experience&#x27; has grown to be just as valuable as the product or service itself. Together with ongoing leaps in tech, the focus on &#x27;experience&#x27; has led to the radical digital transformation of marketing and the service industry. That’s why the Internet and Mobile Marketing Association of the Philippines (IMMAP) is bringing DigiCon, the Philippines&#x27; largest digital marketing and advertising conference, to Cebu for the first time. DigiCon XE South will bring international and local thought leaders to the City Sports Club Cebu from May 30-31, 2019. The conference continues the &quot;experience economy&quot; theme, showcasing the power of engaging experiences in building brands and businesses.Under the Experience Economy (XE) are three sub-themes: Brand Experience (BX), User Experience (UX), and Customer Experience (UX). A variety of learning experiences were thoughtfully designed for the delegates for two whole days. Get your creative juices flowing and learn how to craft attention-worthy experiences under the Brand Experience track. Or heighten your design senses with the User Experience track where design-led thinking ties-in with technology and user interaction. But if e-commerce and crunching consumer data is your thing, the Customer Experience will tackle data analytics, fulfillment, customer-relationship management, and loyalty. Catch these speakers on day one: Ferdy Nandes (Head of Growth for PH &amp; IN, Facebook), Angeline Tham (CEO, Angkas) Jojo Guingao (Chief Digital Officer, Aboitiz Equity Ventures), Carlo Ople ( VP - Digital Strategy &amp; Consumer Disruptive Business, PLDT), Edna Belleza (Group Publisher for Digital and Print, Summit Media), Donald Lim (Country CEO, Dentsu Aegis Network), Paul Rivera (CEO &amp; Founder, Kalibrr), and Patrick Gentry (CEO &amp; Founder, Sprout Solutions). There’s more in store on day two with Samuel Jeanblanc (Market Lead, Google PH), Michael Patent (Founder, Culture Group), Phil Smithson (Managing Director/Lead Designer, On-Off Group), Chris Tran (Country Manager SEA, Riot Games, Leigh Reyes (President/Chief Creative Officer, MullenLowe Philippines), Margot Torres (Managing Director, McDonald’s PH), Anubhav Hayyar (Head of Business Development, APAC Viber), Dennis Perez (Media Director, Unilever PH &amp; E-commerce Media for SEAA - Unilever), Roland Ros (Founder and CEO, Kumu), Jara Amin (Account Manager for Growth Businesses, Facebook), Des Decareza (New Business Development Head, Kantar Worldpanel), Arianne Kader-Cu (Country Head, VIU), Paulo Campos (CEO and Founder - Zalora PH), Dominic “Doc” Ligot (Co-Founder, Cirrolytix), Michelle Cruz (Market Lead PH, Klook), Mark Meilly (Kind Mind Experience Design), and more. For details, go to www.digiconsouth.com.ph or contact Aye Ubaldo at +639175269019.

The conference continues the "experience economy" theme, showcasing the power of engaging experiences in building brands and businesses.

The conference continues the "experience economy" theme, showcasing the power of engaging experiences in building brands and businesses.