MANILA -- BYS has made the power of cosmetics more accessible to every Filipina through its wide range of exciting products that give premium value at competitive prices.

The makeup arena in the Philippines hasn’t been exactly that wallet-friendly. And while there are some local players that offer options that make the budget-savvy happy, the selection more often than not, leans towards the basics. Pinay makeup junkies know very well that it is crucial to invest money on makeup that possess both quality and value for money because there are no efficient, yet less expensive options available here. Until five years ago, that is, when Australian favorite BYS Cosmetics arrived in the country.

Established in 2004, BYS at its very core empowers each and every Filipina to “Be Your Self,” through an extensive, on-trend array of color cosmetics. The brand has almost every makeup product imaginable, from exciting eyeshadow palettes to body makeup and all kinds of high pigmented color cosmetic products. Whether you’re a beginner who’s only looking for the basics, or a makeup junkie who’s always on the lookout for innovative products to take your look to new heights, BYS has got you covered.

BYS came to the Philippines in 2012, and the beauty game has never been the same since for Filipinas. The brand is now easily top of mind for its reliable products that can transform and enhance one’s natural beauty, allowing Filipinas to express themselves. All this, at prices that will surely make each and every one’s wallet happy.

This year, BYS leveled up its advocacy of helping empower women through beauty by being the official makeup sponsor of Miss World Philippines 2017. BYS showed its support by providing all 35 candidates their most coveted 15k makeup starter kit containing all essentials that a beauty queen needs to glam up her look. BYS Philippines also conducted a series of training sessions and makeup workshops at the Center for Aesthetic Studies, and donated P500,000 to the Jose R. Reyes Memorial Hospital, MWP Organization’s charity beneficiary.

So many things have happened in the Philippines over the last five years—we changed presidents, popular love teams have come and gone, our representatives have been winning international pageants left and right—but if there’s one thing that we just know so many Filipinas are grateful for, it’s BYS Cosmetics being the best ally when it comes to looking fabulously on point all the time.