Filipinos' toughness and resilience in navigating through life's challenges have fueled the advancement of the modern urban motorcycle.

The motorcycle has emerged as a favored mode of transportation for countless Filipinos, owing to its agility and speed. It embodies the enduring spirit and resilience of the Filipino people, aligning its features and technology with their drive to surmount life's challenges.

To share this message with the public, Yamaha Motor Philippines, in partnership with Light Rail Manila Corporation (LRMC), infused "toughness" into the bustling Yamaha Monumento LRT-1 station, where about 400,000 passengers ride every day.

The station saw a lively change as 'Play Your Tough' campaign designs appeared prominently spanning from the stairs to the turnstiles, appearing on monitors, and adorning both the exterior and interior of an LRT train. This train travels daily from Monumento to Baclaran, providing commuters with an inspiring ride.

Impossible to miss was also the huge Yamaha Mio Gear installation that was placed at the entrance of the station.

During the activation of Yamaha Mio Gear, Hiroshi Koike, President of Yamaha Motor Philippines Inc. stated, "We anchored the desired concept of Mio Gear's 'Play Your Tough' campaign relating to everyone's challenge to stay tough."

He also added, "Yamaha is the first company to have a long-term investment in the LRT1 station, with a commitment to improving facility quality, security, and service.”

Mission to deliver a reliable and efficient service

This ongoing collaboration between Yamaha Motor Philippines Inc. and LRMC is a testament to their shared commitment to public outreach, which has spanned five years and is poised to continue through 2025.

Andrea Madrid, Head of Operation at Light Rail Manila Corporation said, "We aim to give people back their time by staying committed to our mission of delivering a reliable and efficient service. To ensure they come back home safe. The same way that this Yamaha model is built for."

Convenient choice of transportation

In 2022, there were 7.81 million registered motorcycles and tricycles in the Philippines, showing positive growth since 2020.

The urbanized hub of Metro Manila, in particular, champions the convenience and efficiency of motorcycles. Riders opt for fuel-efficient motorcycles with powerful engine performance, and suitability for high-speed and long-distance journeys.

To know more about Yamaha Mio Gear: Play Your Tough campaign, check out the official website of Yamaha Motor Philippines Inc., and follow them on Facebook.