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PLDT, Smart mark #ANewDay with new logos, surprise gig

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Smart Communications

<p>MANILA – Telco giants Philippine Long Distance Telephone Co. (PLDT) and Smart Communications Inc. marked #ANewDay on Monday as they unveiled their new corporate logos at the Rizal Ballroom of Makati Shangri-La.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/news-special1/nation/06/17/smart-1.jpg"/></figure></div><p>The top executives of the two companies led the ceremonial toast as the logos were finally unveiled.</p><p>In his speech, PLDT&#x27;s chairman and CEO Manny Pangilinan said it was &quot;high time&quot; that they change their logos as they celebrate several milestones that they have achieved through the years.</p><p>&quot;For PLDT, it&#x27;s high time for it&#x27;s been a long time since we had a logo of the sunsets. I think it was designed originally by Tony Samson, our good friend. For Smart, it&#x27;s a new logo. It&#x27;s a refresh of the existing logos of Smart,&quot; he said.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/news-special1/nation/06/17/smart-2.jpg"/></figure></div><p>According to Pangilinan, the new logos represent the three pillars of their companies: Customers, People, and Technology. They also represent their eagerness to “welcome change.”</p><p>Established in 1928, right after the onslaught of a strong typhoon, PLDT has since led the innovation of communication technologies in the Philippines.</p><p>Eighty seven years later, the company remains strong amid the fast-changing technological landscape. It has also remained faithful to its commitment &quot;to serve the nation and provide communications and digital solutions to Filipinos everywhere.&quot;</p><div><strong>Surprise gig</strong></div><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/news-special1/nation/06/17/smart-3.jpg"/></figure></div><p>When the logos were finally launched, all lights at the Rizal Ballroom were turned off as the stage was set-up for the night’s surprise performers.</p><p>The guests, who were instructed to wear their casual jeans, shirts, and sneakers, were all wondering who would come up on stage. Rocker Kean Cipriano was spotted during the event, so many thought his band Callalily would perform.</p><p>The crowd suddenly giggled as a man in a white coat took the microphone and did a sound check. Loud cheers instantly emanated from the thrilled crowd as they slowly recognized that it was Ely Buendia, still best known as the lead vocalist of the iconic OPM band Eraserheads.</p><p>Then, the stage was finally revealed, bathed in purple light, and the crowd was left dumbfounded when they saw Raimund Marasigan, Buddy Zabala and Marcus Adoro on stage. The Eraserheads was once again complete, and the quartet launched into a long set that included some of its greatest hits like &quot;Magasin,&quot; &quot;Superproxy,&quot; &quot;Alapaap,&quot; and &quot;Huling El Bimbo.&quot;</p><p>The band&#x27;s last major local performance was the 2009 reunion concert &quot;Final Set.&quot;</p><p>During the performance, many were taken back to their good old college days when new beginnings await after graduation -- exactly what PLDT and Smart Communications wanted everyone to feel as they embark on a brand new day.</p>

Telco giants Philippine Long Distance Telephone Co. (PLDT) and Smart Communications Inc. marked #ANewDay on Monday as they unveiled their new corporate logos at the Rizal Ballroom of Makati Shangri-La.