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World-class athlete Hidilyn Diaz is an inspiration for hope and strength in Ginebra San Miguel’s new campaign

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Rhea Manila Santos

<p>After her historic win in the 2020 Tokyo Olympics, it’s only fitting that world-class weightlifter Hidilyn Diaz ultimately chosen as the main inspiration in the inspiring new ad campaign ‘<em>Huling Patak ng Bagong Tapang</em>’ launched by Ginebra San Miguel this year. The latest advertisement is a tribute to working-class Filipinos who continually choose to rise above the challenges of the pandemic just like the record-breaking Pinay athlete</p><div> </div><div><iframe allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share" allowfullscreen="" frameBorder="0" height="314" scrolling="no" src="https://www.facebook.com/plugins/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2FBarangayGinebra%2Fvideos%2F926828687939017%2F&amp;show_text=false&amp;width=560&amp;t=0" style="border:none;overflow:hidden" width="560"></iframe></div><div> </div><p>A true definition of a modern-day hero, Hidilyn’s life echoes the lives of real-life Filipinos who inspire through their stories of sacrifice and endless strength – a father whose barbershop business was affected by the pandemic, a student who puts himself through online school as a tricycle driver, a balot vendor who needs to work daily to make ends meet, and a medical frontliner who risks her life to save COVID-19 patients. Before her triumph in the Olympics, Hidilyn also went through many struggles and persevered for her dreams until she brought home the Philippines its first Olympic gold despite all the odds.</p><div> </div><figure><img src="https://aa1a-dctp-s3-entertainment.s3.ap-southeast-1.amazonaws.com/updates/entertainment/2022/01/18/hidilyn-1.jpg"/></figure><div> </div><p>If there ever was a symbol of a never-say-die attitude and spirit, Hidilyn Diaz would definitely be top of mind. Just like how Ginebra San Miguel’s “<em>Huling Patak ng Bagong Tapang</em>” showcases that indomitable spirit Filipinos are known for all over the world. “<em>Olympic Gold medalist Hidilyn Diaz embodies that. If you think you have already given it everything you’ve got, think again. May huling patak ka pa na ibubuga. This is how she won the Olympic gold medal. We hope that these ‘Huling patak’ stories will inspire others to do the same, to be motivated, and to move forward to this new future</em>” says Ginebra San Miguel Group Brand manager Paolo Tupaz.</p><p>Accompanied by catchy music and inspiring lyrics that resonate well with listeners and viewers, the “<em>Huling patak ng Bagong Tapang</em>” advertisement hopes to empower more Pinoys with these inspiring images of Hidilyn and the other people featured in the video. In line with the launch of the new campaign, Ginebra San Miguel also introduces the Hari special edition commemorative bottle as a tribute to the country’s first Olympic Gold medalist Hidilyn Diaz.</p><p>“<em>Napakahalaga na manalo kaming mga atleta ng medal sa Olympics dahil gusto namin na makapagbigay ng pag-asa at inspirasyon sa lahat ng Pilipino, lalong lalo na sa panahon na para bang wala ng katapusan ang pandemic at wala ring good news. Nanood tayo ng laban ng bawat Pilipinong atleta at doon nakita ng lahat ‘yung Bagong Tapang nating mga Pilipino</em>,” says Diaz, a Ginebra San Miguel brand ambassador since 2019. Diaz was part of the award-winning campaign “Ginebra Ako” along with Barangay Ginebra basketball superstar Scottie Thompson and former Miss Universe Pia Wurtzbach.</p><p>“No longer just a drink, “Ginebra San Miguel is a brand that has been consumed and trusted by many Filipinos since 1834 has, likewise, evolved and become a symbol of courage, hope, resiliency, unity, and malasakit. We hope that through promoting our brand values in our campaigns, we help inspire our nation to rise above the challenges of the pandemic,” adds Tupaz.</p><p>Ginebra San Miguel Inc. (GSMI) is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to the leading global drinks journal Drinks International. It is also a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.</p><div><em><small>Drink responsibly.</small></em></div><div><em><small>The minimum legal drinking age in the Philippines is 18</small></em></div><div><em><small>ASC Reference Code: G024P011922GS</small></em></div>

Olympic gold medalist and weightlifter Hidilyn Diaz is a symbol of strength and hope in Ginebra San Miguel’s inspiring new campaign ‘Huling Patak ng Bagong Tapang.’