Push Admin

Jollibee on viral JoyRulBee: 'Taking steps' to protect trademark

Article (news)

Jessica Fenol and Rose Carmelle Lacuata, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/01/22/20180122-joyrulbee.jpg"/><figcaption>Viral photo of JoyRulBee store in Guangxi, China. <em>Christopher Guzman</em></figcaption></figure></div><p>MANILA – Jollibee Foods Corp on Tuesday said it was &quot;taking steps&quot; to protect its trademark rights after a photo of a fast food outlet in China with a similar store design went viral on social media. </p><p>Filipino overseas worker Christopher Guzman first posted photos and videos of JoyRulBee in Guangxi, China last Saturday. His post has been viewed over 200,000 times as of late Tuesday.</p><p>JoyRulBee has been brought to the attention of Jollibee even before the post went viral, the Filipino fastfood giant&#x27;s assistant vice president for Brand, Communications, PR and Digital Marketing Arline Adeva told ABS-CBN News.</p><p>“Our legal team has been taking the necessary steps in order to protect and uphold our company’s trademark rights as what is provided for under the law,” she said.</p><p>In his Facebook post, Guzman said: &quot;Pati Jollibee kinopya, JoyRulBee, dito lang sa China ‘yan.. Kopyang kopya.&quot; </p><div><script src="https://connect.facebook.net/en_US/sdk.js#xfbml=1&amp;version=v2.5" async="" type="text/javascript"></script></div><div class="fb-post" data-href="https://www.facebook.com/2perman2427/videos/2452329168141944/?story_fbid=2452341984807329&amp;id=100000946539268" data-width="auto"> </div><p>The store front also has a logo similar to Jollibee&#x27;s popular bee mascot. Even the counters, display and the menu inside the restaurant looks like a local Jollibee outlet, except the texts are in Chinese.</p><div><script src="https://connect.facebook.net/en_US/sdk.js#xfbml=1&amp;version=v2.5" async="" type="text/javascript"></script></div><div class="fb-post" data-href="https://www.facebook.com/photo.php?fbid=2446090562099138&amp;set=ecnf.100000946539268&amp;type=3&amp;theater" data-width="auto"> </div><p>Read the full statement of Jollibee Foods Corp:</p><p>The particular JoyRulBee infringing store in Guangxi, China has already been brought to the attention of Jollibee Foods Corporation even before the post went viral in social media. Our Legal team has been taking the necessary steps in order to protect and uphold our company’s trademark rights as what is provided for under the law.</p>

<p>Jollibee Foods Corp on Tuesday said it was "taking steps" to protect its trademark rights after a photo of a fast food outlet in China with a similar store design went viral on social media. </p>

Jollibee Foods Corp on Tuesday said it was "taking steps" to protect its trademark rights after a photo of a fast food outlet in China with a similar store design went viral on social media.

Jollibee on viral JoyRulBee: 'Taking steps' to protect trademark

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Sudoku

Word of the Day

Lotto

Horoscope

Business

Jollibee on viral JoyRulBee: 'Taking steps' to protect trademark

Jessica Fenol and Rose Carmelle Lacuata,

ABS-CBN News

Published January 22, 2019 11:10 PM PHT

Read More:

Jollibee Foods Corporation

JoyRulBee

China

trademark

social media

business

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.