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Cravings bets on 'huge' demand for talents to boost culinary school business

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Cathy Yang, ABS-CBN News

MANILA – The Cravings Group is betting on the huge global demand for Filipino talents in the hospitality industry to boost its culinary school business, its general manager said Friday.The Center for Culinary Arts (CCA) is looking to open more campuses following a 2-year slump due to the K-12 shift, said general manager and CEO Marinela “Badjie” Guerrero-Trinidad.“I think there’s huge demand for training especially tourism is growing and we see a lot of Filipinos working wherever we go,” Trinidad said in an exclusive interview with ANC’s The Boss.“I think us, being the pioneer, first to offer these kinds of courses, we would not shy away from this opportunity and this challenge. We will continue to expand, open more campuses and forge partnerships and collaboration,” she said.Trinidad said they’re opening a new campus in Taguig and are exploring other locations in the South including Iloilo.Her daughter Ana Beatrice Guerrero-Trinidad, who is the group’s PR and Business Development director said their graduates also help grow the Cravings brand.The younger Trinidad said brick and mortar restaurants could weather the proliferation of food delivery services.“There’s something beautiful about sitting in a restaurant and having a conversation with your Lola or your friend or your boyfriend. You can’t get that when you order online, you can’t get that experience or that moment,” she said.Cravings plans to open at least 10 more outlets in the next 2 years, Badjie Guerrero-Trinidad said.<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2019/business/03/01/20190301_tb.jpg"/><figcaption>Center for Culinary Arts&#x27; Marinela “Badjie” Guerrero-Trinidad and Ana Beatrice Guerrero-Trinidad speak to Cathy Yang for ANC&#x27;s The Boss.</figcaption></figure></div>She shared that the secret to success of the 31-year old brand is not just hard work but also attention to customers.&quot;There’s really no shortcut in business, you really have to put in a lot of hard work...Listening to your customers, what they want, what they think about, I think that’s more important,&quot; she said.<div> </div>

The Cravings Group is betting on the huge global demand for Filipino talents in the hospitality industry to boost its culinary school business, its general manager said Friday.

The Cravings Group is betting on the huge global demand for Filipino talents in the hospitality industry to boost its culinary school business, its general manager said Friday.

Cravings bets on 'huge' demand for talents to boost culinary school business

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Cravings bets on 'huge' demand for talents to boost culinary school business

Cathy Yang,

ABS-CBN News

Published Mar 01, 2019 05:48 PM PHT

|

Updated Mar 01, 2019 07:19 PM PHT

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