Push Admin

Jollibee, Shopee ads among most popular on YouTube in 2018

Article (news)

ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/news/03/28/20190328-youtube-ads.jpg?ext=.jpg"/><figcaption>Google honors the top ten YouTube ads in the second half of 2018 in the Philippines. <em>Handout photo</em></figcaption></figure></div><p>MANILA - Online shopping platform Shopee and fast-food chain Jollibee produced some of the top Philippine ads on YouTube in the second half of 2018, Google announced Thursday. </p><p>The YouTube Ads Leaderboard showed Shopee getting the top spot for its viral video featuring Anne Curtis singing a catchy jingle to the tune of Baby Shark. </p><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/Y9AUm4SS1s8?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>Shopee&#x27;s Christmas ad featuring Jose Mari Chan, parodying the earlier Baby Shark ad, also landed at number 6.</p><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/7Bm4UQyYOuc?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>Samsung&#x27;s ad for its Galaxy J8 phone was number 2. It featured the popular Kapamilya loveteam of Enrique Gil and Liza Soberano. </p><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/b7_oMM9zz3c?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>Safeguard&#x27;s nearly 4-minute video &quot;Pabaon&quot; meanwhile told the story of Norman King, the first Aeta to graduate from the University of the Philippines. </p><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/NRgPp-jiHxo?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>Jollibee&#x27;s 9-minute video &quot;One True Pair: Fight or Flight&#x27; was number 5 on the Leaderboard with 5 million views. The video tells a love story between a flight attendant and a one-time passenger. </p><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/2gkNmqYb-tI?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>A 4-minute video, also by Jollibee, landed at 8. Titled &quot;Biyahe,&quot; the video tells the story of a boy and his grandfather who continues to drive a jeepney despite his old age. </p><p>Google said the themes that stood out among the top ads are: </p><p>1) entertaining music and dance videos as seen in the Shopee ads; </p><p>2) creative storytelling as seen in the ads of Jollibee and Safeguard; </p><p>3) celebrities for brands as shown in Samsung&#x27;s ad using the LizQuen loveteam, and in KZ Tandingan&#x27;s ad for Coke. </p><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/2YAG8jJXl54?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>“The range of topics, styles, and lengths of ads in the leaderboard show that YouTube is a space where all brands can both find their voice and an audience for their message,” said Gabby Roxas, country marketing manager of Google Philippines. </p>

<p>Google said the themes that stood out among the top ads are entertaining music and dance, creative storytelling, and celebrities for brands. </p>

Google said the themes that stood out among the top ads are entertaining music and dance, creative storytelling, and celebrities for brands.