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Kapamilya actor Enchong Dee shares why he chose to invest in restaurants

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Jessica Fenol, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/business/03/28/20190328-peri.jpg"/><figcaption>Kapamilya actor Enchong Dee owns several branches of Peri-Peri Charcoal Chicken and Sauce Bar. <em>From Engchong Dee&#x27;s Instagram account</em></figcaption></figure></div><p><br/>MANILA - Kapamilya actor Enchong Dee on Wednesday said he started investing in a restaurant business while young as he doesn&#x27;t see himself still in front of the camera when he reaches 50.</p><p>Dee, 30, realized early on that &quot;showbizness&quot; is not forever. And so he made the decision to franchise outlets of the famous homegrown brand Peri-Peri Chicken Charcoal Chicken and Sauce Bar.</p><p>&quot;Showbiz is not forever, I don’t see myself growing old in the business. I don’t see myself being &quot;puyat&quot; (sleepless) at 50 years old still working in front of the camera,&quot; Dee said during a panel discussion at the Franchise Asia 2019 International Conference held at the SMX Convention Center in Pasay City. </p><p>Investing in a restaurant that serves charcoal roasted chicken made sense for Dee, who consider as his inspiration his grandmother, who used to supply chicken for Aristocrat restaurant, and his mother, who used to run a poultry business.</p><p>A former swimmer and athlete and a graduate of Developmental Studies at the De La Salle University, Dee said running a business helps him practice what he learned in school. </p><p>&quot;I like it when I get to use the things that I’ve studied in La Salle, in action. Because in showbizness I can only do so much with my brain,&quot; he said. </p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BZFfR2NAmsu/?utm_source=ig_embed&amp;utm_medium=loading" data-instgrm-version="12" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"> </div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"> </div></div></div><div style="padding:19% 0"> </div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><a href="https://www.instagram.com/p/BZFfR2NAmsu/?utm_source=ig_embed&amp;utm_medium=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><svg height="50px" version="1.1" viewBox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 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style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><p style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/BZFfR2NAmsu/?utm_source=ig_embed&amp;utm_medium=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Enchong Dee (@mr_enchongdee)</a> on <time dateTime="2017-09-16T02:50:37+00:00" style="font-family:Arial,sans-serif;font-size:14px;line-height:17px">Sep 15, 2017 at 7:50pm PDT</time></p></div></blockquote><div><strong>FRANCHISING FOR EVERY FILIPINO</strong></div><p>Like the famous Kapamilya actor, every Filipino now has a chance to become a business owner through franchising. Peri-Peri Charcoal Chicken and Sauce Bar, for example, is open for franchising and has 18 branches nationwide, according to its website. </p><p>Franchising as a business model is a great strategy for growth, enabling ordinary Filipinos to become their own boss, Philippine Franchise Association (PFA) president Richard Sanz said during the conference.</p><p>It is also a vital tool for nation-building that has spurred the growth of middle class Filipinos, Trade Sec. Ramon Lopez said during his keynote speech on Wednesday. </p><p>This year, the PFA will be hosting &quot;Asia&#x27;s biggest franchise show&quot; Franchise Asia 2019 at the SMX Convention Center inside the Mall of Asia Complex. Over 700 local and international franchise brands will be at the expo from March 29 to March 31. </p><p>Dee hopes to help Filipinos by creating one job at a time with every franchise he opens and to encourage more citizens to also become a businessman.</p><p>Anyone can venture into franchising since fame, he said, is not a ticket to success.</p><p>His popularity did &quot;very little help&quot; in his restaurant business, especially when discerning consumers focus on quality of the product and services, he said. </p><p>&quot;No matter how popular or how known you are, it all boils down to how good your product is. It all boils down to services, your product and your passion towards that particular business,&quot; Dee said. </p><div><br/> </div>

<p>The 30-year old Kapamilya actor Enchong Dee on Wednesday said he started investing in restaurant business because doesn't see himself acting in front of the camera when he is 50 years old.</p>

The 30-year old Kapamilya actor Enchong Dee on Wednesday said he started investing in restaurant business because doesn't see himself acting in front of the camera when he is 50 years old.

Kapamilya actor Enchong Dee shares why he chose to invest in restaurants

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Kapamilya actor Enchong Dee shares why he chose to invest in restaurants

Jessica Fenol,

ABS-CBN News

Published Mar 28, 2019 01:43 PM PHT

|

Updated Mar 28, 2019 01:44 PM PHT

Read More:

Franchising

Enchong Dee

franchise expo

Philippine Franchising Association

Kapamily

Peri-Peri Chicken

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