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Netflix bets on 'global catalogue’ of shows to please 'curious' consumers

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Cathy Yang, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/business/03/29/20190329-netflix.jpg?ext=.jpg"/><figcaption>A photo of the Netflix Headquarters at Marina One in Singapore. ABS-CBN News</figcaption></figure></div>SINGAPORE – Pleasing consumers with an appetite for global content is a more valuable &quot;crown&quot; for Netflix as compared to winning an Oscars, its CEO and co-founder Reed Hastings said Friday.Netflix’ original film Roma won three Academy Awards this year including Best Director for Alfonso Cuarón, Best Cinematography and Best Foreign Language Film. Its film Bird Box has captured 80 million views in just 28 days after its release while the series “You,” top billed by Gossip Girl’s Penn Badgly, caught over 40 million people globally and 20 million in the US. But to maintain an &quot;edge&quot; over the competition, Netflix aims to capture and share different storytelling techniques around the world, Hastings said in an exclusive interview with ANC&#x27;s The Boss here.“It’s trying to figure out what kind of show like Kingdom in Korea, that it can be really global. In every nation there’s great tradition of storytelling and if you can capture it on film then we can really share it with the world,” Hastings said. “The crown we care about is really pleasing consumers, really pleasing our members,” Hastings said.Interest in Asia from the global audience prompted the video streaming platform to produce original content from Japan, Korea, India and Thailand, he said. The Philippines, meanwhile, is “a great entertainment market&quot; for Netflix. The platform is producing an animated series “Trese” based on the comic series by writer Budjette Tan and artist Kajo Baldisimo, he said.The Philippines is also among the 9 countries in Asia that will be featured in Netflix&#x27;s upcoming &quot;Street Food&quot; series, set to be released on April 26.“People are curious. Everyone wants to understand other parts of the world and Asian content gives a glimpse to the rest of the world,” he said. <div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2019/business/03/29/20190329-reedhastings-cathyyang.jpg?ext=.jpg"/><figcaption>Netflix CEO Reed Hastings speaks to Cathy Yang for ANC&#x27;s The Boss. ABS-CBN News</figcaption></figure></div>Hastings said Netflix was “just so small” compared to Google’s free video streaming platform YouTube, giving them &quot;a lot of room to grow&quot; if they create more amazing content.&quot;It’s not clear if the edge will stay. That’s what makes it exciting. We have to fight for it every day, doing the best content of our lives. It’s trying to get the world’s best content together so that people could just have fun,” Hastings said. Netflix <a href="https://news.abs-cbn.com/business/01/17/19/netflix-says-subscription-rate-hike-not-applicable-to-philippines">hiked</a> subscription rates in the US by 13 to 18 percent earlier this year.When asked if Filipinos subscribers would have to pay for additional subscription fee, Hastings said he was not privy on the matter but “if the consumers are ok with small price increase then we can invest more on the content.”

Pleasing consumers with an appetite for global content is a more valuable crown for Netflix as compared to winning an Oscars, its CEO and co-founder Reed Hastings said Friday.

Pleasing consumers with an appetite for global content is a more valuable crown for Netflix as compared to winning an Oscars, its CEO and co-founder Reed Hastings said Friday.

Netflix bets on 'global catalogue’ of shows to please 'curious' consumers

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Netflix bets on 'global catalogue’ of shows to please 'curious' consumers

Cathy Yang,

ABS-CBN News

Published Mar 29, 2019 04:42 PM PHT

|

Updated Mar 30, 2019 12:27 AM PHT

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