McSpaghetti is sweet foray into Filipino flavors

Cathy Yang, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/business/04/25/mcspagetti-2017-042517.jpg?ext=.jpg"/><figcaption><div class="embed-desc"><cite>Photo from @mcdo_ph on Instagram</cite></div></figcaption></figure></div><p>MANILA - McDonald&#x27;s founder George Yang knew just how to lure Filipinos into his all-American fast food chain in the 1980s -- add more sweet flavors on the menu.</p><p>Sweet spaghetti whipped up by the family cook would provide the blueprint for McSpaghetti, after it got the older Yang&#x27;s approval. This heralded other localized items on the menu.</p><p>&quot;The idea, the taste profile came from Dad, and of course we do know Filipinos love or prefer more sweet than sour,&quot; Yang&#x27;s son, and current McDonald&#x27;s president and CEO, Kenneth Yang, said.</p><p>&quot;Over the years we’ve improved it, changed it to adapt,&quot; he told ANC.</p><p>Aside from McSpaghetti, McDonald&#x27;s Philippines also offers fried chicken, Burger McDo, which has a sweet dressing instead of mustard and ketchup on McDonald&#x27;s hamburgers, and Eggdesal which uses pan de sal instead of English muffins.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/news/04/25/cathy-theboss-042517.jpg?ext=.jpg"/><figcaption><div class="embed-desc">McDonald&#x27;s Philippines president and CEO Kenneth Yang speaks to Cathy Yang for ANC&#x27;s &quot;The Boss.&quot; <cite>ABS-CBN News </cite></div></figcaption></figure></div><p>It is with same willingness to innovate that the younger Yang runs the fast food giant&#x27;s Philippine operations.</p><p>&quot;I&#x27;ve gone and visited with my children, my wife, try out some things, maybe get some ideas,&quot; he said, when asked what he thought about food parks.</p><p>&quot;If I can fit it to my menu too, to kind of brainstorm about, maybe one day it comes out in McDonald&#x27;s,&quot; he said.</p><p>The CEO said food parks and convenience stores would not necessarily eat into McDonald&#x27;s sales as it helps drive foot traffic both ways.</p><p>&quot;While we’re there we’re also serving their needs, it does develop healthy competition but at the same time complimentary,&quot; he said.</p>

<p>McDonald's founder George Yang knew just how to lure Filipinos into his all-American fast food chain in the 1980s -- add more sweet flavors on the menu.</p>

McDonald's founder George Yang knew just how to lure Filipinos into his all-American fast food chain in the 1980s -- add more sweet flavors on the menu.

McSpaghetti is sweet foray into Filipino flavors | ABS-CBN

Entertainment

News

Metro.Style

Sports

More

Business

McSpaghetti is sweet foray into Filipino flavors

McSpaghetti is sweet foray into Filipino flavors

Cathy Yang,

ABS-CBN News

Published Apr 25, 2017 02:28 PM PHT

|

Updated Apr 25, 2017 03:54 PM PHT

Read More:

McDonalds

fastfood

consumer

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Advertise with Us

Privacy Policy

Terms of Service

© 2025 ABS-CBN Corporation. All Rights Reserved.