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Asus bets big on smartphone gaming with ROG

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Art Fuentes, ABS-CBN News

TAIPEI - Taiwanese electronics giant Asus on Monday unveiled a flagship smartphone that focuses on gaming, hoping to leverage its expertise in high-end gaming PCs in an increasingly competitive mobile phone market.A day ahead of Taiwan’s annual electronics fair Computex, Asus took the wraps off the ROG (Republic of Gamers) smartphone that was specifically developed people who love to play more demanding games on their mobile devices. “There is a market for gaming phones,” said Portia Chang, Asus Regional Director for Australia and New ZealandRex Lee, Asus Asia Pacific General Manager, said it took the company a while to warm up to the idea of a gaming phone. “We had the idea for the ROG phone for a long time, but we were not sure about what would make it different from other phones,” Lee said. He added that there were significant engineering challenges that needed to be solved to make a smartphone that would be up to the level of hardcore gamers.In terms of 3D rendering and graphics processing power, Asus said the ROG phone would trump the Samsung Galaxy S9 and the iPhone X. On specs alone, the ROG phone already boasts of flagship-level internals like the Qualcomm Snapdragon 845 chipset, 8GB of RAM, up to 512GB storage and a 4,000 mAh battery with fast charging. The ROG phone&#x27;s CPU speed was bumped up to 2.9 GHz from the normal 2.8GHz to cater to more demanding games.Asus also boosted the screen’s refresh rate from a standard 60 Hz or 60 frames per second to 90 Hz to keep the visuals smooth and free of lag during fast paced games. Enhanced haptic feedback or vibration, similar to console analog controls, meanwhile allows users to get a better feel of the game. But besides high end specs, the ROG phone will also be launched with several accessories that are designed to improve gaming experience.To compensate for the heat generated by intensive gaming, Asus developed a cooling device that latches on to the back of the phone. Dedicated gaming controls that clip to the sides of the ROG phone also provide analog controls.The ROG phone can also be paired with a dock with a second screen where gamers can access maps, stats and other information as well as use 2 apps for multitasking.Tapping the gaming market makes sense for Asus, whose expensive gaming laptops, desktops and accessories have allowed it keep growing its PC business even while the rest of the industry languished in flat sales. Asus can’t claim to be the first company to launch a smartphone that specifically targets gamers. Seven years ago, Sony released the Xperia Play that featured sliding analog controls. More recently, in November last year, gaming peripheral maker Razer launched a gaming phone that boasted of a screen with a refresh rate of 120 Hz. But Asus believes that its experience with designing high end gaming PCs as well as the strength of the ROG brand among hardcore gamers will allow its gaming phone to carve a niche for itself.

TAIPEI - Taiwanese electronics giant Asus on Monday launched a flagship smartphone that focuses on gaming, hoping to leverage its expertise in high-end gaming PCs in an increasingly competitive mobile phone market.

TAIPEI - Taiwanese electronics giant Asus on Monday launched a flagship smartphone that focuses on gaming, hoping to leverage its expertise in high-end gaming PCs in an increasingly competitive mobile phone market.

Asus bets big on smartphone gaming with ROG

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Asus bets big on smartphone gaming with ROG

Art Fuentes,

ABS-CBN News

Published Jun 04, 2018 07:08 PM PHT

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Updated Jun 04, 2018 08:20 PM PHT

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smartphone

gaming

Taiwan

Asus

consumer technology

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