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McDonald's not behind viral towel post in wake of fried chicken controversy: official

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Jessica Fenol, ABS-CBN News

<p>MANILA - McDonald&#x27;s Philippines on Friday said it would not produce any derogatory material against any brand after a fake post went viral supposedly in response to Jollibee&#x27;s &quot;fried towel&quot; controversy.</p><p>The social media post, which came out after the incident where a piece of fried towel was supposedly served as chicken by the rival fast food chain, bears the McDonald&#x27;s logo and a plate of fried chicken with a corresponding caption that said &quot;our competitor threw in the towel.&quot;</p><p>The post went viral on Thursday. </p><p>&quot;McDonald’s Philippines did not and would not produce or release any disparaging material against any brand,&quot; McDonald’s Philippines PR and Communications Senior Manager Adi Timbol-Hernandez said in a statement.</p><p>&quot;To reiterate, this piece of content was not made by McDonald’s Philippines and was never posted on any of the brand’s digital assets,&quot; Hernandez added.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/life/04/20/21/mcdonalds-to-offer-btss-signature-order-in-ph">McDonald&#x27;s to offer BTS&#x27;s signature order in PH</a></li></ul><p>In a Facebook post that has since been deleted, one Alique Perez on Wednesday said she had received a deep-fried towel instead of the Chickenjoy she ordered from the Jollibee Bonifacio Stop Over branch. </p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/06/03/21/jollibee-to-close-down-bgc-branch-for-3-days-following-fried-towel-incident">Jollibee to close down BGC branch for 3 days following ‘fried towel’ incident</a></li></ul><p>Jollibee Foods Corp then said the branch was one of its franchised stores and that it had &quot;deviated&quot; from standard food preparation procedure based on internal investigation.</p><p>The said store was closed for 3 days. The company did not disclose how the fried towel incident transpired and whether or not a sanction would be imposed on those involved. </p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2021/business/06/03/jollibee.jpg"/></figure></div><p>McDonald&#x27;s Philippines, JFC and other competing brands have recently been <a href="https://news.abs-cbn.com/business/05/14/21/business-media-ingat-angat-bakuna-lahat-vaccine-information-covid-19" target="_blank">working together</a> to fight COVID-19 vaccine misinformation. </p><div><strong>FROM OUR ARCHIVES:</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1699048" width="100%"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div>

<p>McDonald's Philippines on Friday said it would not produce any derogatory materials against any brand after a fake post went viral which was supposedly in response to Jollibee's "fried towel" controversy.</p>

McDonald's Philippines on Friday said it would not produce any derogatory materials against any brand after a fake post went viral which was supposedly in response to Jollibee's "fried towel" controversy.

McDonald's not behind viral towel post in wake of fried chicken controversy: official

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McDonald's not behind viral towel post in wake of fried chicken controversy: official

Jessica Fenol,

ABS-CBN News

Published Jun 04, 2021 11:21 AM PHT

|

Updated Jun 04, 2021 12:13 PM PHT

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