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Filipino dads break stereotypes with Google searches

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ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2018/news/06/15/father.jpg"/><figcaption>A man spends time with his daughter at the Quezon Memorial Circle in Quezon City before Father&#x27;s Day in this photo taken on June 16, 2017. <em>Jonathan Cellona, ABS-CBN News</em></figcaption></figure></div><p>MANILA -- Filipino fathers are searching the internet for food, parenting and home decorating tips, challenging gender stereotypes, a Google analyst said Friday.</p><p>Fathers are also turning to the web for help with back to school chores and how relate to their children better, said Google Philippines industry analyst Geia Lopez.</p><ul class="op-related-articles">	<li><a href="http://news.abs-cbn.com/trending/12/13/17/heres-what-pinoys-were-searching-for-on-google-in-2017">Here&#x27;s what Filipinos were searching for on Google in 2017</a></li></ul><p>&quot;If we look at who&#x27;s passionate about cooking and food, males are coming out on top,&quot; Lopez told ANC.</p><p>&quot;That is something we would like advertisers and brands to take advantage of, to represent this reality about dads today,&quot; she said.</p><ul class="op-related-articles">	<li><a href="http://news.abs-cbn.com/business/02/01/18/how-to-tap-googles-reach-and-make-your-business-grow">How to tap Google&#x27;s reach and make your business grow</a></li>	<li><a href="http://news.abs-cbn.com/business/04/13/18/from-lobsters-to-teapots-how-small-businesses-can-grow-with-google">From lobsters to teapots: How small businesses can grow with Google</a></li></ul><figure class="op-interactive"><div id="IVS_ABS_Body_Video_1_Container"> <ivs-player id="IVS_ABS_Body_Video_1" data-ivs-spid="3001339" data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-vid="1431416" data-ivs-floating="1"></ivs-player> <script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/iframe-parent.js"></script> <script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script> </div></figure><div class="iwantbar">Watch more in <a href="~//www.iwantv.com.ph/">iWantv</a> or <a href="~//tfc.tv/">TFC.tv</a></div>

<p>Filipino fathers are searching the internet for food, parenting and home decorating tips, challenging gender stereotypes, a Google analyst said Friday.</p>

Filipino fathers are searching the internet for food, parenting and home decorating tips, challenging gender stereotypes, a Google analyst said Friday.