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How advertisers can tap YouTube to reach their market

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ABS-CBN News

<figure class="op-interactive"><div id="IVS_ABS_Body_Video_1_Container"> <ivs-player id="IVS_ABS_Body_Video_1" data-ivs-spid="3001339" data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-vid="1384612" data-ivs-floating="1"></ivs-player> <script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/iframe-parent.js"></script> <script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script> </div></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>MANILA -- Regardless of length, YouTube ads that engage audiences in meaningful ways help companies get their message across, parent company Google said Friday.</p><p>Six-second or multi-part videos on the platform must &quot;connect effectively&quot; and &quot;convey stories in an engaging way,&quot; Google Philippines country marketing head Gabby Roxas.</p><p>YouTube will recognize the best ads on the platform later this year, Roxas said.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/08/23/18/sharon-gabby-mcdonalds-ad-bags-top-youtube-award-in-first-half-of-2018">Sharon-Gabby McDonald&#x27;s ad bags top YouTube award in first half of 2018</a></li>	<li><a href="https://news.abs-cbn.com/business/04/12/18/stolen-moments-can-turn-into-gold-for-mobile-advertisers-google">&#x27;Stolen moments&#x27; can turn into gold for mobile advertisers: Google</a></li></ul>

<p>Six-second or multi-part videos on the platform must "connecti effectively" and "convey stories in an engaging way.</p>

Six-second or multi-part videos on the platform must "connecti effectively" and "convey stories in an engaging way.