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Social media, influencers 'strong drivers' of online shopping: Meta study

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ABS-CBN News

<p>MANILA - Brands should increase their social media presence ahead of sale events in order to tap the tech-savvy e-commerce market, Meta Philippines said.</p><p>Despite the easing or restrictions and increased foot traffic in physical stores, the online shopping habits formed during the pandemic has remained, Meta&#x27;s Seasonal Holiday Study released Thursday showed.</p><p>At least 7 out of 10 Filipino shoppers discovered and shopped on social platforms, according to the survey of nearly 2,000 people aged 18 and above in the Philippines last December 2021.</p><p>Ninety two percent said they made a spontaneous discovery while shopping online while 80 percent said they have purchased a product they discovered through personalized ad, the survey showed.</p><p>“Brands need to start building for discovery and being part of the consideration well ahead of Mega Sale Days,” said John Rubio, Philippine Country Director at Meta. </p><p>&quot;Bands need to be social and mobile-first and deliver personalized ads experiences,&quot; he added.</p><p>Based on the study, Gen Z and millennials are shopping more on social media.</p><p>Some 76 percent of shopper said they are most likely to trust a brand who partners with a &quot;trustworthy creator and influencer.&quot;</p><p>Rubio said brands need to also connect directly to consumers through instant messaging.</p><p>&quot;Brands need to create immersive experiences through AR, live shopping and trusted creators,&quot; he added.</p><p>In December&#x27;s 2021 year-end shopping, consumers surveyed said 67 percent said their purchases were made in-store while 79 percent also said did shopping online.</p><p>According to the survey, the 12.12 and 11.11 sale events in November and December.</p><p>Cross-border shoppers start earlier. They also rely on instant business messaging and focus on brand value, the study showed.</p><p>At least 61 percent of cross-border shoppers said they have messaged a business the past year-end, according to the survey.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/11/27/20/e-commerce-seen-driving-ph-internet-economy-to-28-billion-by-2025-google">E-commerce seen driving PH internet economy to $28 billion by 2025: Google</a></li>	<li><a href="https://news.abs-cbn.com/business/05/26/22/meta-redesigns-privacy-policy-to-make-it-easier-to-understand">Meta says privacy policy &#x27;easier to understand&#x27; after redesign</a></li>	<li><a href="https://news.abs-cbn.com/business/03/22/21/brick-and-click-physical-stores-to-stay-but-e-commerce-poised-for-growth">Brick and click: Physical stores to stay but e-commerce poised for growth</a></li></ul><div><strong>RELATED VIDEO:</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1642550" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><div><br/> </div>

Brands should increase their social media presence ahead of sale events in order to tap the tech-savvy e-commerce market, Meta Philippines said.