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Instagram sidelines TikTok-like features following complaints

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Agence France-Presse

<p>SAN FRANCISCO, United States - Instagram will pause features that users have campaigned against and complained make the social network too much like TikTok, according to a report in the Platformer tech newsletter Thursday.</p><p>Celebrity sisters Kim Kardashian and Kylie Jenner were some of the most vocal users to have posted messages on social media this week calling for the company to &quot;make Instagram Instagram again&quot; and stop trying to be like TikTok.</p><p>The slogan sprang from a change.org petition that had received more than 229,000 signatures as of late Thursday.</p><p>&quot;Lets go back to our roots with Instagram and remember that the intention behind Instagram was to share photos, for Pete&#x27;s sake,&quot; the petition read.</p><p>Instagram chief Adam Mosseri had responded to the controversy earlier this week with a video on Twitter in which he said the features were a work in progress, and being tested with a small number of users.</p><p>Changes included playing up short-form video, displaying it full-screen the way TikTok does, and recommending posts from strangers.</p><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2142907" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><p>&quot;I&#x27;m glad we took a risk,&quot; Mosseri was quoted as saying Thursday in an interview with Platformer&#x27;s Casey Newton.</p><p>&quot;But we definitely need to take a big step back and regroup.&quot;</p><p>&quot;If we&#x27;re not failing every once in a while, we&#x27;re not thinking big enough or bold enough,&quot; Mosseri said.</p><p>Mosseri argued that the shift to more video would happen even if the service changed nothing, as users increasingly share and seek video snippets.</p><p>&quot;If you look at what people share on Instagram, that is shifting more and more to video over time,&quot; Mosseri said.</p><p>&quot;We are going to have to lean into that shift.&quot;</p><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2134927" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><p>Meta chief Mark Zuckerberg backed that position during an earnings call Wednesday, saying people are increasingly watching video online.</p><p>Both Meta and Google are among companies facing increased competition from TikTok for people&#x27;s attention, and have launched their own versions of short-form video sharing.</p><p>gc/bfm</p><div><strong>© Agence France-Presse</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1724006" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div>

Instagram will pause features that users have campaigned against and complained make the social network too much like TikTok.