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KidZania aims for 400,000 visitors as families drive traffic

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Cathy Yang, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/news/08/01/kidz.jpg"/><figcaption>KidZania Manila President, CEO and Governor Cookie Bartolome speaks to Cathy Yang for ANC&#x27;s The Boss</figcaption></figure></div>MANILA - KidZania Manila hopes to attract 400,000 visitors this year, driven by demand from families, and notwithstanding a government moratorium on school field trips, its president and CEO, Cookie Bartolome said Tuesday.KidZania, which is part of ABS-CBN Corp&#x27;s fast-growing consumer business, expects to reach cash break-even by the end of this year, its second year of operations, Bartolome told ANC&#x27;s The Boss.<ul class="op-related-articles">	<li><a href="http://news.abs-cbn.com/business/08/10/16/abs-cbn-to-open-experience-store-as-consumer-business-grows">READ: ABS-CBN to open experience store as consumer business grows</a></li></ul>The theme park attracts families of overseas Filipino workers, as well as those from major cities outside Metro Manila, said Bartolome, who also holds the title of KidZania governor.Bartolome said the company would bring the KidZania experience to schools. The Commission on Higher Education <a href="http://news.abs-cbn.com/news/02/21/17/ched-halts-school-field-trips-after-deadly-bus-crash">banned field trips</a> for colleges and universities after a bus accident last February left 15 killed.&quot;It’s been good, quite a lot of challenges but its been exciting, exhilarating. We don’t need a rollercoaster to have excitement that we have here in KidZania,&quot; Bartolome said.KidZania is offering more activities that will allow parents to interact with their children to help drive foot traffic from families, she said.&quot;The large increase in foot traffic now will come from families, that’s where the repeat visits are gonna come from,&quot; she said.&quot;The KidZania experience is basically what any family would enjoy during the summer, like a tourist visiting a new city... Families like to come here because they want to bond with their children,&quot; she said.Bartolome said she hoped the ban on field trips would be lifted, adding, &quot;We can assure the public that we&#x27;re a safe place to go to.&quot;KidZania is in talks with school authorities for &quot;Plan B,&quot; bringing the park experience to schools, she said.&quot;If they can&#x27;t come to KidZania. We&#x27;ll bring KidZania to them and they&#x27;ll get to enjoy them just as much,&quot; she said.News.abs-cbn.com is the official news website of ABS-CBN Corp.

KidZania Manila hopes to attract 400,000 visitors this year, driven by demand from families, and notwithstanding a government moratorium on school field trips, its president and CEO, Cookie Bartolome said Tuesday.

KidZania Manila hopes to attract 400,000 visitors this year, driven by demand from families, and notwithstanding a government moratorium on school field trips, its president and CEO, Cookie Bartolome said Tuesday.

KidZania aims for 400,000 visitors as families drive traffic

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KidZania aims for 400,000 visitors as families drive traffic

Cathy Yang,

ABS-CBN News

Published August 01, 2017 12:20 PM PHT

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