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Potato Corner CEO shares secrets to food cart success

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<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/business/080717-joemag.jpg?ext=.jpg"/><figcaption>Potato Corner CEO Jose Magsaysay. Photo from Asian Institute of Management</figcaption></figure></div>MANILA - Potato Corner CEO Joe Magsaysay built the french fries brand into a global franchise business with annual sales of P1 billion.In a publication by the Asian Institute of Management, where he obtained a masters degree in entrepreneurship, Magsaysay shared how the 25-year-old food cart pioneer succeeded.<ul class="op-related-articles">	<li><a href="http://news.abs-cbn.com/business/v1/04/01/16/of-fries-and-franchise-meet-the-boss-of-potato-corner">READ: Of fries and franchise: Meet &#x27;The Boss&#x27; of Potato Corner</a></li></ul>&quot;If you want a brand to stick, market it to kids,&quot; Magsaysay said, adding current millennial customers were the same children who bought his products when it started.&quot;When you market to teenagers and adults, they will shift to the next big thing. But kids? Once you get them, they’re yours for life,&quot; he said.He hatched the plan to get the business back on track in graduate school, after the 1997 Asian financial crisis forced it to scale down. He had initially wanted to pursue a donut business but decided on returning to Potato Corner.&quot;I really believe in ‘one thing at a time.’ Potato Corner grew the way it did because we focused. We had a lot of opportunities to explore because of the success of the business, but we realized it was successful precisely because we were so focused,&quot; he said.<ul class="op-related-articles">	<li><a href="http://news.abs-cbn.com/business/04/13/17/potato-corners-first-hong-kong-store-is-an-early-hit">READ: Potato Corner&#x27;s first Hong Kong store is an early hit</a></li></ul>

Potato Corner CEO Joe Magsaysay built the french fries brand into a global franchise business with annual sales of P1 billion.

Potato Corner CEO Joe Magsaysay built the french fries brand into a global franchise business with annual sales of P1 billion.