Philam Life to offer more global investments options, widen digital reach as AIA Philippines

Bruce Rodriguez, ABS-CBN News

<p>STORY – AIA Philam Life, a major insurance company in the Philippines, is rebranding itself to AIA Philippines, taking on the name of its Hong Kong-based parent company.</p><p>Formerly known as Philippine American Life and General Insurance Co, the insurance firm has been operating in the country for 74 years with the &quot;Philam Life&quot; brand.</p><p>Kelvin Ang, CEO of AIA Philippines, said, the COVID-19 pandemic has accelerated the company&#x27;s transformation to better keep up with the changing needs of its customers.</p><p>&quot;We are now better aligned with the AIA Group, bringing the best from all the markets in AIA countries and having a standard that is comparative to all the markets that we operate,&quot; Ang explained.</p><p>Hong Kong&#x27;s AIA Group acquired Philam Life from the American International Group (AIG) following the 2008 global financial crisis.</p><p>The company will also be offering new products and services, according to chief marketing officer Leonardo Tan, including investments in big global tech firms.</p><p>&quot;A lot of these will be made available. Robust technology, digital and analytics that&#x27;s also going to be present because we want to expand our reach, we want to empower our distribution channels and enrich customer experience,&quot; Tan explained.</p><p>He added these will all be available in various digital and physical channels amid the new normal.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/advertorial/life/12/18/20/why-you-should-start-planning-your-legacy-today">Why you should start planning your legacy today</a></li></ul><div><strong>FROM THE ARCHIVES</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1743620" width="100%"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><div><br/> </div>

AIA Philam Life, a major insurance company in the Philippines, is rebranding itself to AIA Philippines, taking on the name of its Hong Kong-based parent company.

Philam Life to offer more global investments options, widen digital reach as AIA Philippines | ABS-CBN

Entertainment

News

Metro.Style

Sports

More

Business

Philam Life to offer more global investments options, widen digital reach as AIA Philippines

Philam Life to offer more global investments options, widen digital reach as AIA Philippines

Bruce Rodriguez,

ABS-CBN News

Published Aug 09, 2021 12:36 AM PHT

Read More:

Philam Life

AIA Philippines

rebranding

insurance

financial services

global investments

Kelvin Ang

digitization

COVID-19

pandemic

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Advertise with Us

Privacy Policy

Terms of Service

© 2025 ABS-CBN Corporation. All Rights Reserved.