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Philam Life to offer more global investments options, widen digital reach as AIA Philippines

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Bruce Rodriguez, ABS-CBN News

<p>STORY – AIA Philam Life, a major insurance company in the Philippines, is rebranding itself to AIA Philippines, taking on the name of its Hong Kong-based parent company.</p><p>Formerly known as Philippine American Life and General Insurance Co, the insurance firm has been operating in the country for 74 years with the &quot;Philam Life&quot; brand.</p><p>Kelvin Ang, CEO of AIA Philippines, said, the COVID-19 pandemic has accelerated the company&#x27;s transformation to better keep up with the changing needs of its customers.</p><p>&quot;We are now better aligned with the AIA Group, bringing the best from all the markets in AIA countries and having a standard that is comparative to all the markets that we operate,&quot; Ang explained.</p><p>Hong Kong&#x27;s AIA Group acquired Philam Life from the American International Group (AIG) following the 2008 global financial crisis.</p><p>The company will also be offering new products and services, according to chief marketing officer Leonardo Tan, including investments in big global tech firms.</p><p>&quot;A lot of these will be made available. Robust technology, digital and analytics that&#x27;s also going to be present because we want to expand our reach, we want to empower our distribution channels and enrich customer experience,&quot; Tan explained.</p><p>He added these will all be available in various digital and physical channels amid the new normal.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/advertorial/life/12/18/20/why-you-should-start-planning-your-legacy-today">Why you should start planning your legacy today</a></li></ul><div><strong>FROM THE ARCHIVES</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1743620" width="100%"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><div><br/> </div>

AIA Philam Life, a major insurance company in the Philippines, is rebranding itself to AIA Philippines, taking on the name of its Hong Kong-based parent company.

Philam Life to offer more global investments options, widen digital reach as AIA Philippines

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Philam Life to offer more global investments options, widen digital reach as AIA Philippines

Bruce Rodriguez,

ABS-CBN News

Published Aug 09, 2021 12:36 AM PHT

Read More:

Philam Life

AIA Philippines

rebranding

insurance

financial services

global investments

Kelvin Ang

digitization

COVID-19

pandemic

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