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Cebu Pacific, Jollibee, Oishi pitch in to promote PH tourism: Romulo-Puyat

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<figure class="op-interactive"><div id="IVS_ABS_Body_Video_1_Container"> <ivs-player id="IVS_ABS_Body_Video_1" data-ivs-spid="3001339" data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-vid="1426844" data-ivs-floating="1"></ivs-player> <script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/iframe-parent.js"></script> <script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script> </div></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>MANILA -- Cebu Pacific, Jollibee and Oishi have pledged to promote Philippine destinations, the Department of Tourism said Wednesday, as a new cash-based budget is expected to &quot;slightly&quot; trim funds next year.</p><p>The country&#x27;s largest airline, Cebu Pacific, offered to help the tourism department campaign against littering, Tourism Sec. Bernadette Romulo-Puyat told ANC&#x27;s Headstart.</p><p>Jollibee and snack food maker Oishi both pledged to shoot and air commercials to promote Philippine destinations for free, she said.</p><p>&quot;Our budget is a little smaller but we&#x27;re good with it because what’s good with us a lot of people in the private sector have been willing to help us…There’s a lot of goodwill, a lot of people who just want to help the country,&quot; she said.</p><ul class="op-related-articles">	<li><a href="http://news.abs-cbn.com/news/08/16/18/cash-based-budget-to-lessen-corruption-palace">Cash-based budget to lessen corruption: Palace</a></li></ul><p>The department will also keep the &quot;It&#x27;s More Fun in the Philippines&quot; slogan started by President Rodrigo Duterte&#x27;s predecessor, former President Benigno Aquino III.</p><p>&quot;I want continuity. Other countries, they’ve had their slogans for decades. Tayo, palit nang palit pag may bagong administrasyon, bagong secretary,&quot; she said.</p><p>(We keep changing our slogan when there&#x27;s a new administration or a new secretary.)</p><p>&quot;With me, it works. It’s more fun in the Philippines, and I want to continue it. Why change something that works? It’s a good campaign,&quot; she added.</p><p>Romulo-Puyat, a former agriculture undersecretary, said she would promote destinations &quot;that people don’t normally go to,&quot; such as the island provinces of Siquijor and Camiguin.</p><p>She also wants to boost awareness on sustainable tourism and the heritage festivals in the country.</p>

<p>The Philippines' largest companies are pitching in to help the Department of Tourism promote the country.</p>

The Philippines' largest companies are pitching in to help the Department of Tourism promote the country.