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Globe taps sari-sari stores to target prepaid fiber users as postpaid 'nears saturation'

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ABS-CBN News

MANILA - Globe Telecom on Monday said the postpaid broadband market is already nearing saturation point, which is why it is now targeting prepaid subscribers.“There is a segment of the market that is predominantly prepaid but is now in need of better speeds and more reliable connection that fiber can provide,” said Issa Guevarra-Cabreira, Globe’s Chief Commercial Officer.The Ayala-led telco said it is providing fiber connection in communities through the launch of TMBayan Fiber WiFi, which taps sari-sari stores as community WiFi hubs.Globe said the service is initially available in over 200 hubs across the country: 53 in Metro Manila; 89 in Luzon including Bulacan, Pampanga, Cavite, and Laguna; 31 in Visayas, specifically, Cebu; and 29 in Mindanao, including Davao del Norte and Davao del Sur.Meanwhile, Globe said its mobile business has returned to pre-pandemic levels, with second-quarter revenues hitting P27 billion.The Ayala-led telco said first half mobile revenue hit P54 billion, a 3 percent increase over last year. The growth was powered entirely by the rise in mobile data services, which also reached an all-time high, the company addedGlobe said its mobile data traffic in the first half of the year hit 2,177 petabytes, a 24 percent increase from the same period last year. “Mobile data has benefited from increased mobility and the reopening of the economy,” said Issa Guevarra-Cabreira, Globe’s Chief Commercial Officer.The telco said its fiber subscribers and revenues were also up 102 percent and 135 percent, respectively, from the same period in 2021. <ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/08/12/22/globe-to-sell-7000-ground-based-rooftop-towers">Globe says to sell over 7,000 towers in &#x27;largest ever&#x27; deal in PH</a></li>	<li><a href="https://news.abs-cbn.com/business/08/08/22/dito-files-complaint-vs-globe-smart-with-antitrust-body">DITO files complaint vs Globe, Smart with PH Competition Commission</a></li></ul>

Globe Telecom said the postpaid broadband market is already nearing saturation point, which is why it is now targeting prepaid subscribers.