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How to advertise like the big brands

ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Photo source: Pexels [LINK OUT: https://www.pexels.com/photo/road-2604843/" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2021/business/09/30/advertising-(2).jpg"/><figcaption>Photo source: <a href="https://www.pexels.com/photo/road-2604843/">Pexels</a></figcaption></figure></div><p>Advertising and marketing play a big role in a business&#x27; success. </p><p>Familiar brands that became household names did not always start that way. Take for instance a well-loved local food businesses that started with a small store, and now has branches all over the world. Another example is a nationwide chain of malls known for its humble beginnings as a shoe store. </p><p>All these businesses can attribute a part of their success to advertising their product to the right audience. Pairing your great product or service with a solid marketing plan can propel your business to multinational success. </p><p>There was a time when good advertising seemed attainable only to big businesses with a big budget, but these days, opportunities are opening up and any sized enterprise has the potential to grow their business to become a success story. </p><p>Enter DASH: an easy-to-use and affordable tool to get your advertising journey started.</p><p>DASH is ABS-CBN&#x27;s very own self-serve platform that allows MSMEs to easily and freely run their ads across the entire ABS-CBN digital network. Knowing how important MSMEs are to the country&#x27;s economy and how much they have struggled in the past year, ABS-CBN offered a solution to help businesses be noticed by millions of Kapamilyas.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="DASH is a user-friendly digital advertising solution that can help any MSME reach millions of potential customers nationwide. Photo source: DASH" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2021/business/09/30/dash-(1).jpg"/><figcaption>DASH is a user-friendly digital advertising solution that can help any MSME reach millions of potential customers nationwide. Photo source: DASH</figcaption></figure></div><p>The advertising platform is easy to use, cost-effective, and relevant for MSMEs who want their business to be seen. For as low as P500, anyone can start advertising on ABS-CBN&#x27;s trending digital platforms with this tool.</p><p>DASH also comes with features to make it easy for business owners to run ads, such as the option to create image- and video-based ad units through banner ads and video rolls, target their audience by age, gender, interests, time, and location, and the option to run their ads on all ABS-CBN websites or just focus on one platform. </p><p>Users get their own dashboard for basic Campaign Monitoring and Optimization, giving them full control of their ad campaign the whole time. They can even measure the ad&#x27;s performance through impressions, clicks, and click-through rates.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Advertising with DASH starts by creating an account on its website [LINK OUT: dash.abs-cbn.com] and from there, you can start for as low as P500. Use the promo code Business to get P100 off your ad campaign. Photo source: DASH" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2021/business/09/30/dash-2-(1).jpg"/><figcaption>Advertising with DASH starts by creating an account on its <a href="http://dash.abs-cbn.com">website</a> and from there, you can start for as low as P500. Use the promo code Business to get P100 off your ad campaign. Photo source: DASH</figcaption></figure></div><p>With more than 30 million average monthly page views on its websites and decades of experience in providing relevant content for its Kapamilya audience, ABS-CBN provides MSMEs with a way to advertise like the big guys and effectively market their products and services to the right audience. </p><p>To begin advertising with ABS-CBN DASH, check out the <a href="http://dash.abs-cbn.com">website</a> and use the promo code &quot;BUSINESS&quot; to get P100 off your ad campaign.</p>

Much like big businesses that started small, any small to medium enterprise can be noticed by potential customers with the right promotion.